Tag: Social Media
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Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over
You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are in the physical world? If not, you…
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Social Media in 10 Minutes a Day? 7 Reasons not to be Fooled
Although it’s generally well intentioned, most of the advice for engaging via social media in 10 minutes a day (or similar short timeframes) is misguided, misleading, and misrepresentative – especially for social media rookies. This post offers seven reasons why, and suggests more realistic and practical approaches for individuals and organizations to find ways to…
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Enhancing Your LinkedIn Profile II: 7 More Tasks and 23+ Tips
Building on an earlier post – 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile – this piece offers additional guidance to help professionals upgrade their LinkedIn profiles. It describes seven tasks that can be tackled in one sitting or over several sessions. These tasks include adding digital links, creating a summary and…
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7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile
This post provides seven basic recommendations that can help digital rookies transform their LinkedIn profile from anemic to respectable. These tasks can be tackled in as little as an hour (and no more than a half-day session) and will produce a solid basic presence that also lays a foundation for future development.
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Social Media Ownership: Recommendations for Employers
As individuals become more engaged with social media in their professional lives, employers are increasingly recognizing the need to address new challenges with respect to protecting their brand and commercial interests. Though it’s tempting to develop one-sided, draconian approaches, they are not usually in an organization’s long-term best interests. This post offers recommendations for developing…
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Coping with Social Media Realities: Time and Information Management
In our overcommitted, busy lives, lack of time is a common lament. The time challenge is exacerbated by information overload and the speed with which digital technology continues to change. For social media rookies in particular, these challenges can be overwhelming. This post highlights certain immutable realities of the world in which we live and…
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Five Social Media Engagement Principles (or Mantras)
This post offers five social media engagement principles to guide the efforts of both individuals and organizations. It is primarily targeted to rookies who are just getting started with social media, as well as those who want to regroup and redirect their efforts. The guiding principles include proceeding with “mindful flexibility,” listening first then talking,…
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Assessing Social Media Sophistication: The Social Media Quiz (SMQ), V4
The Denovati Social Media Sophistication Quiz (SMQ) has been one of the most popular SMART Resources we have created. Now in its fifth year of use, the fourth version generally represents the universe of social media sites and tools and can be used to quickly capture people’s knowledge and experience. This article provides an overview…
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Social Media Engagement: 7 Rules for Working Smart, not Just Hard
Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a communications audit, developing a…
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Employee Research in the Digital Era: Future Trends
Developments in social technologies, increased frustration with traditional survey methods and a general movement towards mass transparency reflect society’s growing preferences in the Digital Era. In light of these changes, Silverman Research conducted a study using a collaborative, online tool to assess how the public view the changing face of employee opinion research – in…
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The SAPLING Approach to Leveraging Social Media
The SAPLING Approach provides a general guide for individuals, groups, and organizations to establish and manage a strong digital presence. SAPLING is an imperfect acronym, but a useful mnemonic for remembering the necessary steps to developing and executing a social media strategy.
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Twitter Changes in 2014: 5 Strategic Cautions
Recent and forthcoming Twitter changes may serve the company’s short-term interests, but they may not lay the best foundation for long-term success. This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengths, minimize existing prejudices and points of resistance, and…
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Social Media Management: From Novelty to Utility
Social media is still a novelty to many professionals, especially those in leadership positions. Rather than viewing social and digital technologies as a radical departure from traditional communication approaches, however, it’s better to think of them as “new tools for doing old things” and to remember they are facilitators and enablers, not an end unto…
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Twitter Best Practices: 11+ Tips for Tweeting Well
Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider some of…
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Private Social Networks: Every Organization Needs Them
This article highlights the risks associated with public social media platforms and describes how private social networks (aka private digital networks) can reduce those risks while also enhancing communication and collaboration among organizational stakeholders. It counters the main points of resistance offered by organizational leaders and articulates the importance of being prepared to establish a…
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Reducing the Role of Email in Organizations: Change is Overdue
Although social technology advocates have been calling for the death of email for several years, it’s still the dominant digital channel by which people in organizations communicate and collaborate. The role of email in our work lives should be reduced, however, both because of its own inefficiencies and the increased availability of better tools. Effective…
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Digital Engagement: 12 DOs and DON’Ts for Rookies (& Others)
Effective digital engagement is a never-ending challenge, and it’s especially difficult for social media rookies. This post describes 12 practices – 7 DOs, 5 DON’Ts – that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome.
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Twitter Hashtags: 7 Tips and a Decision-Making Flowchart
Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips – plus a decision-making flowchart – to enable Tweeters to not only avoid looking like a Twitter rube, but to…
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Digital Era Ideas: 21+ Images
More than twenty Denovati Group images convey a variety of Digital Era ideas in simple and memorable terms. These images are available for use by others, with proper attribution. We will continue to add images as they are developed.
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Twitter for Business: 21+ Tips
Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t know if…