Tag: Social Media
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Social Media: Old Wine in New Bottles?
We often refer to social media as “new tools for doing old things.” In fact, it was the tagline for The Denovati Group’s predecessor, Social Media in Organizations (SMinOrgs). Like many simply stated ideas, it can be subject to (mis)interpretation, including equating the idea with “old wine in new bottles.” This post explains the concept’s…
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The Early Bird Gets the Worm, but the Brave Bird Gets… the Fries?!?!
Using a bird metaphor, this post discusses the importance of taking calculated risks to achieve goals, as well as the costs associated with risk aversion. The lessons offered are both timeless and uniquely relevant to the adoption of social and digital technologies. Additional lessons are welcome. (September 25, 2013)
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Hiring Social Media Experts: Guidance for (Rookie) Buyers
Most people would agree that hiring social media experts – whether you’re looking for a consultant or to fill an in-house role – is a dicey proposition, especially for buyers who aren’t very digitally sophisticated themselves. This post provides general guidance for organizations looking to hire consultants, contractors, and/or employees to lead and help with…
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Social Media Experts: Why Organizations Need Them
Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead many people to assume (also falsely) that DIY and “give it to the intern”…
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4 Big Barriers to Social Media Adoption: Key Research Findings
The results of a unique and ground-breaking research study (n=644+) indicate four main barriers to increased adoption of social technologies in organizations: lack of knowledge and understanding, unprepared leadership, fear, and the absence of a well-grounded business case. This post highlights those findings and offers recommendations for overcoming the barriers. It also provides a link…
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Social Media Engagement: 9 Reasons Why Less is More
In the time-crunched, information-overloaded, do-more-with-less world we work in, maintaining the right level of social media engagement is a daunting proposition. For individuals and organizations just getting started, it can be completely overwhelming – there’s so much to do! This post strives to reduce some of the barriers to social media engagement by illustrating the…
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The Social Media ROI Challenge: Are We Making Progress?
This post addresses the social media ROI (return on investment) question, focusing in particular on whether we’re making progress in terms of the challenges put forth by organizational leaders and other experienced professionals who have been resisting increased digital engagement. Playing off the ROI acronym, it provides alternatives for interpreting the ROI argument. It then…
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It’s Time to Get Serious about Digital Technology
Even though we’re in the sixth decade (or more) of the Digital Era, many organizational leaders and other senior professionals have still not fully grasped what that means in terms of their own digital technology awareness, literacy, and engagement. This post offers seven recommended actions that leaders (and others) should commit to immediately and indefinitely.
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Empowered Employees Increase Productivity
A smart and well-designed social intranet enables empowered employees to communicate and collaborate more efficiently and effectively, which in turn can make them more productive and enhance an organization’s ability to achieve its goals and objectives. This post discusses four factors that help create the right environment and facilitate engagement: implementing the right media blend,…
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Creating a Brand Identity in the Digital Era: 13 Key Factors
In the Digital Era, creating a brand identity for a new enterprise or rebranding an existing organization poses a unique set of challenges. This article suggests 13 key factors that should be considered to maximize the likelihood of success. The factors are derived from the successful and failed (re)branding efforts of others, our own brand…
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LinkedIn Endorsements: What You Can and Can’t Manage
The LinkedIn Endorsements feature has become very popular, even though it has not been universally well received. No matter what you may think of them, it appears they may become a permanent feature of LinkedIn profiles. This article addresses some of the logistical challenges of managing endorsements by providing an overview of which aspects can…