Tag: Marketing
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Social Media Experts: Why Organizations Need Them
Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead many people to assume (also falsely) that DIY and “give it to the intern”…
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Social Media Engagement: 9 Reasons Why Less is More
In the time-crunched, information-overloaded, do-more-with-less world we work in, maintaining the right level of social media engagement is a daunting proposition. For individuals and organizations just getting started, it can be completely overwhelming – there’s so much to do! This post strives to reduce some of the barriers to social media engagement by illustrating the…
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Creating a Brand Identity in the Digital Era: 13 Key Factors
In the Digital Era, creating a brand identity for a new enterprise or rebranding an existing organization poses a unique set of challenges. This article suggests 13 key factors that should be considered to maximize the likelihood of success. The factors are derived from the successful and failed (re)branding efforts of others, our own brand…
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Custom Google Maps: A Great Digital Engagement Tool
Custom Google Maps can be used in a variety of ways to produce numerous benefits for organizations, their members, and other key stakeholders. This article provides examples, enumerates some of the key features, and provides resources and basic development tips. Additional suggestions, as well as questions, are welcome. (July 17, 2013)