Tag: Marketing
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Becoming a Digital Organization: A Three-Phase Journey
There are three main phases to becoming a digital organization: digitization, digital engagement, and digital transformation. This post offers a lay oriented description and assessment of these phases. The objective is to help leaders who are digital rookies develop a conceptual foundation for understanding where their organizations have been, where they are, and – most…
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Website Upgrades: 5 Essential Considerations
Organizations are increasingly realizing they need to update the look, feel, and functionality of their websites. The process for website upgrades has changed significantly in the past few years. The days of hiring a web developer to “hard code” a site. A better alternative is to go with a platform like WordPress.org, which enables the…
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Logo Design in the Digital Era: 6 Critical Factors
Logo design in the Digital Era requires attention to a unique set of factors to ensure the logo renders well in a range of applications. These considerations include simple design, strong colors, scalability, complementary fonts, monochromatic renderings, deconstruction and reconfiguration. Additional suggestions are welcome. (December 16, 2013)