Archive for: Marketing

Getting Your Digital House in Order in 2016

Another new year has begun. Is your digital house in order? The Denovati Group can help. In this piece we share updated guidance on digital resolutions that people should make - and keep! - in 2016. Through our Digital Coaching and SMART Solutions consulting services, we can enable both individuals and organizations reach their goals by leveraging social and digital technology more efficiently and effectively.
 

19 Ways to Create a Mobile Ready Website, eCommerce Business or Mobile App

Did you know that 78 percent of all websites are still not optimized for mobile? WebsiteToolTester.com recently created an infographic that provides an overview of the best options for creating mobile ready websites, eCommerce businesses and mobile apps. These options can work with a range of individual skill levels and organizational sizes and budgets. The infographic is a handy guide to help people get started and make some quick decisions about how to focus their efforts.
 

Thoughts and Guidance on Leveraging LinkedIn

Leveraging LinkedIn effectively is a never-ending challenge for both individuals and organizations. If you think it's just you, rest assured you're not alone. Here are links to SMART Articles that address the complexities of three LinkedIn features: company pages, the activity stream, and LinkedIn groups. Access to additional LinkedIn and social media resources is also provided.
 

Can We Measure Social Media Sophistication? If So, How?

Can we validly and reliably measure social media sophistication? In Part 2 of a two-part essay, I share my perspective on the challenges in trying to create a universal measure, and offer some thoughts on what a tool to measure social media sophistication might include. The thoughts and perspectives of others are welcome.
 

Should We Try to Measure Social Media Sophistication?

Should there be a scientific measure of social media sophistication? In Part 1 of a two-part essay, I share my perspective on whether understanding social media sophistication is important and whether there’s value in trying to create a universal measure to assess it. The perspective of others is welcome.
 

Five Key Digital Transformation Mistakes

Key digital transformation mistakes include not having an executive in charge,inadequate leadership buy-in and support,having decisions related to social and digital technologies made by people who lack sophistication, multiple fragmented, tactical approaches rather than a unified approach that is strategic and integrated, and executives who lack the proper perspective on revenues and expenses.
 

Website Optimization: Testing Tools and Tips

Google's recent algorithm change prioritizes "mobile-friendly" websites. This significant change has been dubbed #mobilegeddon, but it actually may create the incentive some organizations need to enhance their websites. A key part of any enhancement initiative should include website optimization testing, which primarily focuses on evaluating the speed with which specific pages load. This article provides guidance on the main website optimization testing tools and offers recommendations for improving test results.
 

Technological Innovation and Strategy: Beyond Disruption

Rather than viewing the impact of technological innovation on established firms as either competence-destroying or competence-enhancing, business leaders should consider their competence-extending possibilities. This article explores the notion and provides examples of businesses that have successfully adapted their strategies to incorporate new social and digital technologies.
 

Selecting Website Themes: A Guiding Framework

This guidance for evaluating website themes divides various factors into three categories: mandatory, important, and optional. Mandatory factors include things like responsive design and developer reputation. Important factors include browser compatibility and certain blog elements. Optional factors include page templates, demo data, and compatibility with common WordPress plugins like WooCommerce.
 

Send this to a friend