Tag: Social Technology

  • Five Key Digital Transformation Mistakes

    Five Key Digital Transformation Mistakes

    Key digital transformation mistakes include not having an executive in charge,inadequate leadership buy-in and support,having decisions related to social and digital technologies made by people who lack sophistication, multiple fragmented, tactical approaches rather than a unified approach that is strategic and integrated, and executives who lack the proper perspective on revenues and expenses.

  • Change in the Digital Era:  Both Too Fast and Too Slow

    Change in the Digital Era: Both Too Fast and Too Slow

    Assessing the pace of change in the Digital Era depends on whether we’re talking about technology or people and human systems. The former is advancing at lightning speed, the latter at a snail’s pace. As the Digital Era progresses, technological capabilities continue to outstrip our capacity to address the opportunities and challenges they present. We…

  • Technological Innovation and Strategy: Beyond Disruption

    Technological Innovation and Strategy: Beyond Disruption

    Rather than viewing the impact of technological innovation on established firms as either competence-destroying or competence-enhancing, business leaders should consider their competence-extending possibilities. This article explores the notion and provides examples of businesses that have successfully adapted their strategies to incorporate new social and digital technologies.

  • Creating a Digital Transformation Plan of Action: A Guide for Leaders

    Creating a Digital Transformation Plan of Action: A Guide for Leaders

    Built on a foundation of guiding principles, a digital transformation plan of action includes nine main initiatives that organizational leaders should take. Beginning with educating themselves to increase their own digital competencies, these initiatives include soliciting input from key stakeholders, revising the organization’s mission, business model, and offerings, leveraging technology to enhance internal processes, and…

  • A Digital Transformation Framework, using a Bricks-and-Mortar Metaphor

    A Digital Transformation Framework, using a Bricks-and-Mortar Metaphor

    This digital transformation framework calls for strategic leadership as the architect and is built on a foundation of strategic goals and objectives.The building blocks are tactical leadership, governance, digital competencies, education and training, and change management. An organization’s culture is the mortar that connects and binds everything together. Each element requires a unique set of…

  • Assessing the Digital Transformation of Business Schools

    Assessing the Digital Transformation of Business Schools

    This Social Media Today Best Thinkers piece offers a quick assessment of where business schools are in their digital transformation journeys, provides examples of the possibilities being exploited by some leading schools, and highlights areas that require greater attention. A follow-up piece offers suggestions for how business school leaders can continue to adapt to Digital…

  • The Digital Transformation of Business Functions

    The Digital Transformation of Business Functions

    As organizations become digital enterprises, various business functions – and the professionals who work in them – will be digitally transformed as well. External applications of social and digital technologies like marketing and sales are just the tip of the iceberg. Internal applications and implications will be far more extensive and significant, and virtually all…

  • Culture Change is Critical for Successful Digital Transformation

    Culture Change is Critical for Successful Digital Transformation

    Adopting digital technologies is not about replacing an existing system with an upgrade or building a new website. Rather one of the most important impacts of these technologies is to essentially change the way people work. Adopting digital technologies needs to be seen as first and foremost a culture change or probably more appropriately a…

  • Social and Digital Technology Trends: 9 Take-Aways for YOU

    Social and Digital Technology Trends: 9 Take-Aways for YOU

    The evolution of social and digital technologies proceeds unabated. We continue to witness dramatic changes, and it’s safe to say that the anticipated changes promise to be equally profound. Even if you don’t consider yourself an early adopter or are a digital Luddite, it’s virtually impossible to avoid the impact of these changes both personally…

  • Social Software Platforms: High-Level Guidance for Organizations

    Social Software Platforms: High-Level Guidance for Organizations

    This article offers high-level guidance for organizations looking to acquire and implement a social software solution to facilitate communication and collaboration in a secure environment via a private digital network (e.g., an enterprise 2.0 or social business platform, a social intranet, a digital community). It provides considerations for getting started, selecting a social software product…