Tag: Research
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Assessing Digital Literacy: Developing a General Measure
Although it’s not practical to create a single measure for assessing the digital literacy of workers at all levels and in all functional areas, it is possible to create a general measure to assess basic competencies. Here’s our take on developing a framework for creating a digital literacy assessment tool. It includes four components (from…
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Employee Research in the Digital Era: Future Trends
Developments in social technologies, increased frustration with traditional survey methods and a general movement towards mass transparency reflect society’s growing preferences in the Digital Era. In light of these changes, Silverman Research conducted a study using a collaborative, online tool to assess how the public view the changing face of employee opinion research – in…
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4 Big Barriers to Social Media Adoption: Key Research Findings
The results of a unique and ground-breaking research study (n=644+) indicate four main barriers to increased adoption of social technologies in organizations: lack of knowledge and understanding, unprepared leadership, fear, and the absence of a well-grounded business case. This post highlights those findings and offers recommendations for overcoming the barriers. It also provides a link…