Tag: How To Guidance
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Website Optimization: Testing Tools and Tips
Google’s recent algorithm change prioritizes “mobile-friendly” websites. This significant change has been dubbed #mobilegeddon, but it actually may create the incentive some organizations need to enhance their websites. A key part of any enhancement initiative should include website optimization testing, which primarily focuses on evaluating the speed with which specific pages load. This article provides…
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Blogging is so Misunderstood: 8 Things Everyone Should Know
Blogging has evolved into a critically important website feature that virtually every organization can benefit from; however, many people still harbor negative perceptions that prevent them from taking advantage of the benefits blogs can offer. This article is intended to update people’s perceptions by sharing eight key facts about blogs and blogging.
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Selecting Website Themes: A Guiding Framework
This guidance for evaluating website themes divides various factors into three categories: mandatory, important, and optional. Mandatory factors include things like responsive design and developer reputation. Important factors include browser compatibility and certain blog elements. Optional factors include page templates, demo data, and compatibility with common WordPress plugins like WooCommerce.
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The Digital Transformation of Business Schools: The Dean’s To Do List
Building on an assessment of where business schools are in their digital transformation journeys, this essay proposes a plan of action that will enable business school leaders to adapt to Digital Era realities and demonstrate Digital Era leadership. Guided by principles like the recognition that digital transformation is a marathon not a sprint, action items…
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5 Digital Resolutions Everyone Should Make (and Keep!)
Digital resolutions should be a key part of our annual effort to be better, more successful people. Given how integral digital technology is to managing both our personal and professional lives, one could argue that these resolutions are more important than some of the other improvement goals we set – and that they’re the ones…
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Website Builder Platforms: Best Options for Small Businesses
The days of having to build a website “brick by brick” (i.e., code it line by line) are long behind us. For small businesses and “single shingle” professionals in particular, who don’t have in-house resources and can’t afford the time or money for complex development projects, there is a wide range of website builder and…
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Job Search in the Digital Age
In the Digital Age, professionals must provide the same level of care and attention to their professional identities in cyberspace as they do to their presence and reputation in the physical world, especially when they are looking for their next career opportunity. Job search in the Digital Age requires establishing and managing a digital professional…
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A Comprehensive Beginner’s Blogging Guide
This beginner’s blogging guide is intended for people who want to incorporate blogs into their organization’s digital engagement efforts but aren’t sure where or how to begin. Individuals interested in blogging for personal and career management reasons may also find the guide useful. Its primary focus is on external blogs used for marketing, branding, and…