Tag: Digital Technology
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Digital Media: Owned, Earned, Paid… Plus Shared, Free and Rented
The forms of digital media that organizations can leverage as part of their marketing and public relations efforts should include not just the traditional notions of owned, earned and paid, but also shared, free and rented. This article describes and provides examples of each type and offers some related thoughts.
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Five Key Digital Transformation Mistakes
Key digital transformation mistakes include not having an executive in charge,inadequate leadership buy-in and support,having decisions related to social and digital technologies made by people who lack sophistication, multiple fragmented, tactical approaches rather than a unified approach that is strategic and integrated, and executives who lack the proper perspective on revenues and expenses.
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Website Optimization: Testing Tools and Tips
Google’s recent algorithm change prioritizes “mobile-friendly” websites. This significant change has been dubbed #mobilegeddon, but it actually may create the incentive some organizations need to enhance their websites. A key part of any enhancement initiative should include website optimization testing, which primarily focuses on evaluating the speed with which specific pages load. This article provides…
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Blogging is so Misunderstood: 8 Things Everyone Should Know
Blogging has evolved into a critically important website feature that virtually every organization can benefit from; however, many people still harbor negative perceptions that prevent them from taking advantage of the benefits blogs can offer. This article is intended to update people’s perceptions by sharing eight key facts about blogs and blogging.
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Hiring Social Media and Digital Expertise: A Hierarchy
The approach to hiring social media and digital expertise used by most organizations is perfectly backwards. They usually start with part-time internal help that is either a junior staffer, an enthusiast with some knowledge, or both. A better approach is to start with a true expert who can help define a strategy, outsource engagement to…
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Change in the Digital Era: Both Too Fast and Too Slow
Assessing the pace of change in the Digital Era depends on whether we’re talking about technology or people and human systems. The former is advancing at lightning speed, the latter at a snail’s pace. As the Digital Era progresses, technological capabilities continue to outstrip our capacity to address the opportunities and challenges they present. We…
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Technological Innovation and Strategy: Beyond Disruption
Rather than viewing the impact of technological innovation on established firms as either competence-destroying or competence-enhancing, business leaders should consider their competence-extending possibilities. This article explores the notion and provides examples of businesses that have successfully adapted their strategies to incorporate new social and digital technologies.
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Creating a Digital Transformation Plan of Action: A Guide for Leaders
Built on a foundation of guiding principles, a digital transformation plan of action includes nine main initiatives that organizational leaders should take. Beginning with educating themselves to increase their own digital competencies, these initiatives include soliciting input from key stakeholders, revising the organization’s mission, business model, and offerings, leveraging technology to enhance internal processes, and…
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Selecting Website Themes: A Guiding Framework
This guidance for evaluating website themes divides various factors into three categories: mandatory, important, and optional. Mandatory factors include things like responsive design and developer reputation. Important factors include browser compatibility and certain blog elements. Optional factors include page templates, demo data, and compatibility with common WordPress plugins like WooCommerce.
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A Digital Transformation Framework, using a Bricks-and-Mortar Metaphor
This digital transformation framework calls for strategic leadership as the architect and is built on a foundation of strategic goals and objectives.The building blocks are tactical leadership, governance, digital competencies, education and training, and change management. An organization’s culture is the mortar that connects and binds everything together. Each element requires a unique set of…
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Assessing the Digital Transformation of Business Schools
This Social Media Today Best Thinkers piece offers a quick assessment of where business schools are in their digital transformation journeys, provides examples of the possibilities being exploited by some leading schools, and highlights areas that require greater attention. A follow-up piece offers suggestions for how business school leaders can continue to adapt to Digital…
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The Enterprise Implications of the Internet of Things
In a webcast recorded for the DCIA’s IoT Marathon at the International CES (#CES2015), Denovati Founder Courtney Hunt discusses the opportunities and challenges the internet of things creates for enterprises of all types, including public sector entities, hospitals, and academic institutions. Particular emphasis is placed on human capital management implications, as well as challenges created…
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The Digital Transformation of Business Functions
As organizations become digital enterprises, various business functions – and the professionals who work in them – will be digitally transformed as well. External applications of social and digital technologies like marketing and sales are just the tip of the iceberg. Internal applications and implications will be far more extensive and significant, and virtually all…
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Social and Digital Technology Trends: 9 Take-Aways for YOU
The evolution of social and digital technologies proceeds unabated. We continue to witness dramatic changes, and it’s safe to say that the anticipated changes promise to be equally profound. Even if you don’t consider yourself an early adopter or are a digital Luddite, it’s virtually impossible to avoid the impact of these changes both personally…