SMART Resources: Social Media Platforms and Related Tools

[vc_row][vc_column][vc_column_text]

Social Media Platforms and Related Tools

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]We regularly offer guidance that helps individuals and organizations leverage specific social media platforms and other digital channels, as well as related digital tools, more effectively. These SMART Resources, organized into the categories listed below, are intended to help achieve marketing, branding, business development, and career management objectives.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

LinkedIn

All professionals know they should be on LinkedIn, but many of them still have anemic profiles and/or don’t know how to leverage the platform effectively. We have created a variety of resources to help people climb the necessary learning curves more efficiently and effectively. Some of these resources cover the basics (e.g., building your profile), whereas others address less well-known features of the platform (e.g., using the bookmarklet).[/vc_column_text][vc_tta_accordion active_section=”32″ collapsible_all=”true”][vc_tta_section title=”Click here to read excerpts and access each piece” tab_id=”1466554515008-a3acf2a0-56a6″][recent_posts categories=”LinkedIn” order=”date” orderby=”DESC” excerpt=”100″ image_width=”150″ image_effect=”frame” image_align=”alignleft”][/vc_tta_section][/vc_tta_accordion][vc_column_text]

Twitter

Many professionals still don’t “get” Twitter, and as a result they’re reluctant to join the platform and/or engage on it. We have created a variety of resources specifically targeted to Twitter rookies, but more experienced users can find them beneficial as well. Some of these resources cover the basics (e.g., setting up a profile), whereas others address more advanced topics (e.g., how to use Twitter hashtags).[/vc_column_text][vc_tta_accordion active_section=”32″ collapsible_all=”true”][vc_tta_section title=”Click here to read excerpts and access each piece” tab_id=”1466554726775-3d51b3a6-2956″][recent_posts categories=”Twitter” order=”date” orderby=”DESC” excerpt=”100″ image_width=”150″ image_effect=”frame” image_align=”alignleft”][/vc_tta_section][/vc_tta_accordion][vc_column_text]

Other Platforms and Tools

In addition to in-depth guidance on some of the most useful platforms for professional purposes, we also periodically offer high-level guidance about other platforms and related tools that could be a valuable part of an individual’s or organization’s digital engagement strategy and tactics.[/vc_column_text][vc_tta_accordion active_section=”32″ collapsible_all=”true”][vc_tta_section title=”Click here to read excerpts and access each piece” tab_id=”1466554877603-8f1958cf-4010″][recent_posts categories=”Other Digital Tools” order=”date” orderby=”DESC” excerpt=”100″ image_width=”150″ image_effect=”frame” image_align=”alignleft”][/vc_tta_section][/vc_tta_accordion][/vc_column][/vc_row]