[vc_row][vc_column][vc_column_text]
Branding in the Digital Era
[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In the Digital Era, creating a brand identity for a new enterprise or rebranding an existing organization – including developing a new logo image – poses a unique set of challenges. Based on our own rebranding efforts, work with clients, and the successful and failed (re)branding efforts of others, we have developed the following SMART Resources to maximize the likelihood of success.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][recent_posts categories=”Branding” order=”date” orderby=”DESC” excerpt=”100″ image_width=”150″ image_effect=”frame” image_align=”alignleft”][/vc_column][/vc_row]