Author: Courtney Hunt
-
Hiring Social Media Experts: Guidance for (Rookie) Buyers
Most people would agree that hiring social media experts – whether you’re looking for a consultant or to fill an in-house role – is a dicey proposition, especially for buyers who aren’t very digitally sophisticated themselves. This post provides general guidance for organizations looking to hire consultants, contractors, and/or employees to lead and help with…
-
Social Media Experts: Why Organizations Need Them
Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead many people to assume (also falsely) that DIY and “give it to the intern”…
-
Digital Era Lessons from “The Old Phone on the Wall”
The anonymous story of “The Old Phone on the Wall” offers five Digital Era lessons about technology and human connection. This post shares the story and highlights the lessons. Readers are invited to share their take-aways from the tale as well.
-
10 Digital Era Truths (that still must be realized)
This post reminds readers – especially technology hold outs – of ten Digital Era truths that individuals, organizations, and communities must accept and (eventually) embrace. Other truths are welcome.
-
Social Media Engagement: 9 Reasons Why Less is More
In the time-crunched, information-overloaded, do-more-with-less world we work in, maintaining the right level of social media engagement is a daunting proposition. For individuals and organizations just getting started, it can be completely overwhelming – there’s so much to do! This post strives to reduce some of the barriers to social media engagement by illustrating the…
-
The Social Media ROI Challenge: Are We Making Progress?
This post addresses the social media ROI (return on investment) question, focusing in particular on whether we’re making progress in terms of the challenges put forth by organizational leaders and other experienced professionals who have been resisting increased digital engagement. Playing off the ROI acronym, it provides alternatives for interpreting the ROI argument. It then…
-
It’s Time to Get Serious about Digital Technology
Even though we’re in the sixth decade (or more) of the Digital Era, many organizational leaders and other senior professionals have still not fully grasped what that means in terms of their own digital technology awareness, literacy, and engagement. This post offers seven recommended actions that leaders (and others) should commit to immediately and indefinitely.
-
Creating a Brand Identity in the Digital Era: 13 Key Factors
In the Digital Era, creating a brand identity for a new enterprise or rebranding an existing organization poses a unique set of challenges. This article suggests 13 key factors that should be considered to maximize the likelihood of success. The factors are derived from the successful and failed (re)branding efforts of others, our own brand…
-
LinkedIn Endorsements: What You Can and Can’t Manage
The LinkedIn Endorsements feature has become very popular, even though it has not been universally well received. No matter what you may think of them, it appears they may become a permanent feature of LinkedIn profiles. This article addresses some of the logistical challenges of managing endorsements by providing an overview of which aspects can…
-
Custom Google Maps: A Great Digital Engagement Tool
Custom Google Maps can be used in a variety of ways to produce numerous benefits for organizations, their members, and other key stakeholders. This article provides examples, enumerates some of the key features, and provides resources and basic development tips. Additional suggestions, as well as questions, are welcome. (July 17, 2013)