Tag: Social Media

  • Can We Measure Social Media Sophistication? If So, How?

    Can We Measure Social Media Sophistication? If So, How?

    Can we validly and reliably measure social media sophistication? In Part 2 of a two-part essay, I share my perspective on the challenges in trying to create a universal measure, and offer some thoughts on what a tool to measure social media sophistication might include. The thoughts and perspectives of others are welcome.

  • Should We Try to Measure Social Media Sophistication?

    Should We Try to Measure Social Media Sophistication?

    Should there be a scientific measure of social media sophistication? In Part 1 of a two-part essay, I share my perspective on whether understanding social media sophistication is important and whether there’s value in trying to create a universal measure to assess it. The perspective of others is welcome.

  • LinkedIn Company Pages: A Worthwhile Investment?

    LinkedIn Company Pages: A Worthwhile Investment?

    LinkedIn Company Pages once held a lot of promise, but their value has becoming increasingly limited over time. Most organizations can now probably either live without them or restrict their usage to a simple organizational profile. This article assesses the past and current state of the feature and offers guidance on the most practical ways…

  • Social Media Screening: Guidance for Individuals and Organizations

    Social Media Screening: Guidance for Individuals and Organizations

    Social media screening (aka social screening) has become a common practice among recruiters and hiring managers, as well as some coaches and college admissions offices. This white paper consolidates and updates previously shared guidance about this practice, providing recommendations for both individuals and organizations. It is primarily focused on job candidates and employers, but it…

  • Social Media Policies and More: Managing Digital Era Risks

    Social Media Policies and More: Managing Digital Era Risks

    A presentation at SHRM’s Annual Conference and Exposition offered guidance for managing Digital Era risks beyond developing and implementing social media policies. In addition to providing greater perspective on the risks to be managed, the presentation included specific guidance for HR professionals and other organizational leaders to develop and update relevant policies, provide training and…

  • Digital Rebranding: Logistical and Human Factors

    Digital Rebranding: Logistical and Human Factors

    This piece describes and offers tips on some of the logistics associated with digital rebranding – changing websites and emails, moving blogs, rebranding social media identities, and promoting the new identity. It also addresses some of the human factors that can complicate (and potentially derail) a digital rebranding effort. The intent is to offer a…

  • Managing Digital Era Risks: Social Media Policies and More

    Managing Digital Era Risks: Social Media Policies and More

    Managing risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war for talent. A relatively small percentage of organizations have addressed Digital Era risks in a meaningful way, however. This post provides an overview intended to help organizational leaders…

  • Transforming Talent Management: The Impact of Social and Digital Tech

    Transforming Talent Management: The Impact of Social and Digital Tech

    Transforming talent management requires digitization and leveraging social and digital technologies to promote and enhance communication, collaboration, and engagement. This post presents some of the ways in which social and digital technologies are transforming talent management throughout the employee life cycle. All of the practices are currently possible based on available technology; however, none of…

  • Trickle-Up Socialnomics: How BtoB Firms Can Leverage Social Media

    Trickle-Up Socialnomics: How BtoB Firms Can Leverage Social Media

    This post introduces the idea of Trickle-Up Socialnomics™, which describes how BtoB (business-to-business) firms can view their supply chain as a Social Media Chain and leverage it to identify business opportunities and increase revenues. It includes links to a white paper that describes the Social Media Chain more fully and provides examples of how participants…

  • Social and Digital Engagement: You Can’t Outsource Leadership

    Social and Digital Engagement: You Can’t Outsource Leadership

    Effective social and digital engagement requires informed and active involvement from the top of the organization. Although it may be appropriate to outsource and delegate some responsibility and many activities, it’s not in an organization’s best interests to outsource leadership. To achieve the best results, leaders must educate themselves, develop a strategic, integrated approach to…

  • What Factors are Relevant to Becoming a Social Enterprise?

    What Factors are Relevant to Becoming a Social Enterprise?

    Many leaders are still trying to figure out whether, when and how they should begin to transform their organization into a “social enterprise.” This post addresses the organizational and workforce characteristics that should be considered in making that decision and taking the necessary actions by addressing three sets of factors: those that matter less than…

  • Social Media Reality Check: Four Mental Shifts Leaders Need to Make

    Social Media Reality Check: Four Mental Shifts Leaders Need to Make

    This Social Media Reality Check addresses four key mental shifts organizational leaders must make to accept new Digital Era realities and move forward. These shifts include recognizing changes in the balance of power, accepting loss of control, developing new perspectives on productivity, and viewing social technology integration as mandatory rather than optional.