Tag: Social Media
-
Digital Media: Owned, Earned, Paid… Plus Shared, Free and Rented
The forms of digital media that organizations can leverage as part of their marketing and public relations efforts should include not just the traditional notions of owned, earned and paid, but also shared, free and rented. This article describes and provides examples of each type and offers some related thoughts.
-
Understanding and Using # Tags (hashtags) and @ Tags (at tags)
Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work…
-
Can We Measure Social Media Sophistication? If So, How?
Can we validly and reliably measure social media sophistication? In Part 2 of a two-part essay, I share my perspective on the challenges in trying to create a universal measure, and offer some thoughts on what a tool to measure social media sophistication might include. The thoughts and perspectives of others are welcome.
-
Should We Try to Measure Social Media Sophistication?
Should there be a scientific measure of social media sophistication? In Part 1 of a two-part essay, I share my perspective on whether understanding social media sophistication is important and whether there’s value in trying to create a universal measure to assess it. The perspective of others is welcome.
-
The Key to Digital Success? In a Word, Discipline.
Digital success does not come easy or cheap, and it requires a lot of time and effort. It demands commitment, focus, organization, rigor, persistence, resilience, ruthlessness, self control, efficiency… none of which is possible without both mental and emotional discipline. To achieve digital success, leaders and others must have the discipline to lay a strong…
-
Hiring Social Media and Digital Expertise: A Hierarchy
The approach to hiring social media and digital expertise used by most organizations is perfectly backwards. They usually start with part-time internal help that is either a junior staffer, an enthusiast with some knowledge, or both. A better approach is to start with a true expert who can help define a strategy, outsource engagement to…
-
8 (Cold, Hard) Truths about Social Media
Organizational leaders and other senior professionals need to be savvy enough to judge the true value of what they read and hear about social media’s promise, develop realistic expectations about both processes and outcomes, make smart decisions about where and how to engage, and create workable plans of actions for moving forward. Knowing these truths…
-
5 Digital Engagement Questions Every Organization Should Address
To optimize their digital engagement, organizations should address five key questions focused on strategy, audience, value, feasibility, and when to exit.. These questions should certainly be tackled before establishing a presence and committing to engaging on any social or digital platform or channel, but they’re also useful in evaluating whether it’s worthwhile to continue in…
-
LinkedIn Company Pages: A Worthwhile Investment?
LinkedIn Company Pages once held a lot of promise, but their value has becoming increasingly limited over time. Most organizations can now probably either live without them or restrict their usage to a simple organizational profile. This article assesses the past and current state of the feature and offers guidance on the most practical ways…
-
Social Media Screening: Guidance for Individuals and Organizations
Social media screening (aka social screening) has become a common practice among recruiters and hiring managers, as well as some coaches and college admissions offices. This white paper consolidates and updates previously shared guidance about this practice, providing recommendations for both individuals and organizations. It is primarily focused on job candidates and employers, but it…
-
Social Media Policies and More: Managing Digital Era Risks
A presentation at SHRM’s Annual Conference and Exposition offered guidance for managing Digital Era risks beyond developing and implementing social media policies. In addition to providing greater perspective on the risks to be managed, the presentation included specific guidance for HR professionals and other organizational leaders to develop and update relevant policies, provide training and…
-
Managing Comments Online: 10 Recommendations
If your organization is struggling with developing a best practices approach to managing comments online, these recommendations will help. They include debalkanizing approaches to engagement and moderation; creating simple yet comprehensive posting guidelines that are clearly visible and consistently enforced; letting the community help manage rule violations; and making sure staff are properly trained.
-
Digital Rebranding: Logistical and Human Factors
This piece describes and offers tips on some of the logistics associated with digital rebranding – changing websites and emails, moving blogs, rebranding social media identities, and promoting the new identity. It also addresses some of the human factors that can complicate (and potentially derail) a digital rebranding effort. The intent is to offer a…
-
Managing Digital Era Risks: Social Media Policies and More
Managing risks is part of the cost of doing business, and managing them well can be a competitive differentiator, in both the economic marketplace and the war for talent. A relatively small percentage of organizations have addressed Digital Era risks in a meaningful way, however. This post provides an overview intended to help organizational leaders…
-
Transforming Talent Management: The Impact of Social and Digital Tech
Transforming talent management requires digitization and leveraging social and digital technologies to promote and enhance communication, collaboration, and engagement. This post presents some of the ways in which social and digital technologies are transforming talent management throughout the employee life cycle. All of the practices are currently possible based on available technology; however, none of…
-
Digital DIY: Penny Wise and Pound Foolish?
For a host of reasons, many organizations have been taking a Digital DIY (Do It Yourself) approach to pursuing technology initiatives, both externally and internally. Though the motivations for these approaches are understandable and seem logical on the surface, more often than not they are suboptimal strategies that aren’t in an organization’s best interests. A…
-
Trickle-Up Socialnomics: How BtoB Firms Can Leverage Social Media
This post introduces the idea of Trickle-Up Socialnomics™, which describes how BtoB (business-to-business) firms can view their supply chain as a Social Media Chain and leverage it to identify business opportunities and increase revenues. It includes links to a white paper that describes the Social Media Chain more fully and provides examples of how participants…
-
Social and Digital Engagement: You Can’t Outsource Leadership
Effective social and digital engagement requires informed and active involvement from the top of the organization. Although it may be appropriate to outsource and delegate some responsibility and many activities, it’s not in an organization’s best interests to outsource leadership. To achieve the best results, leaders must educate themselves, develop a strategic, integrated approach to…
-
What Factors are Relevant to Becoming a Social Enterprise?
Many leaders are still trying to figure out whether, when and how they should begin to transform their organization into a “social enterprise.” This post addresses the organizational and workforce characteristics that should be considered in making that decision and taking the necessary actions by addressing three sets of factors: those that matter less than…
-
Social Media Reality Check: Four Mental Shifts Leaders Need to Make
This Social Media Reality Check addresses four key mental shifts organizational leaders must make to accept new Digital Era realities and move forward. These shifts include recognizing changes in the balance of power, accepting loss of control, developing new perspectives on productivity, and viewing social technology integration as mandatory rather than optional.