The forms of digital media that organizations can leverage as part of their marketing and public relations efforts should include not just the traditional notions of owned, earned and paid, but also shared, free and rented. This article describes and provides examples of each type and offers some related thoughts.
A recent review of Denovati SMART Articles revealed that our most popular content falls into two categories: conceptual and tactical pieces on the digital transformation of organizations, and practical insights and how-to guidance on leveraging social and digital technologies. Here are links to our most-read resources on social and digital engagement (plus one bonus piece).
Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work on various social media platforms.
Leveraging LinkedIn effectively is a never-ending challenge for both individuals and organizations. If you think it's just you, rest assured you're not alone. Here are links to SMART Articles that address the complexities of three LinkedIn features: company pages, the activity stream, and LinkedIn groups. Access to additional LinkedIn and social media resources is also provided.
Can we validly and reliably measure social media sophistication? In Part 2 of a two-part essay, I share my perspective on the challenges in trying to create a universal measure, and offer some thoughts on what a tool to measure social media sophistication might include. The thoughts and perspectives of others are welcome.
Should there be a scientific measure of social media sophistication? In Part 1 of a two-part essay, I share my perspective on whether understanding social media sophistication is important and whether there’s value in trying to create a universal measure to assess it. The perspective of others is welcome.
Digital success does not come easy or cheap, and it requires a lot of time and effort. It demands commitment, focus, organization, rigor, persistence, resilience, ruthlessness, self control, efficiency… none of which is possible without both mental and emotional discipline. To achieve digital success, leaders and others must have the discipline to lay a strong foundation, implement and refine a plan of action, and even walk away.
This is the final article in a series that offers recommendations for how LinkedIn, group owners/managers, and group members can improve the quality and value of LinkedIn groups. The initial piece focused on suggestions for LinkedIn, and the second provided suggestions for group owners/managers. This article focuses on LinkedIn group members. The ideas can also be extended to other kinds of digital communities.
Saving LinkedIn groups will require people to make them an active part of their LinkedIn experience – and by extension, their ongoing professional development, business development and networking efforts. In this piece I describe the potential benefits of LinkedIn groups and offer some tips for getting started and managing group memberships. I’ll follow up in my next article with recommendations for how to be a good group member.
The approach to hiring social media and digital expertise used by most organizations is perfectly backwards. They usually start with part-time internal help that is either a junior staffer, an enthusiast with some knowledge, or both. A better approach is to start with a true expert who can help define a strategy, outsource engagement to define the best tactics and determine required resources, then bring it in house.
This is the second in a series of articles offering recommendations for how LinkedIn, group owners/managers, and members can improve the quality and value of LinkedIn groups. The initial article offered suggestions for LinkedIn. This piece focuses on suggestions for LinkedIn group owners and managers. The ideas can also be extended to other kinds of digital communities. Recommendations from others are welcome.
A quick reference to recent SMART articles and other pieces that offer guidance on social media and digital engagement, from the latest monthly Denovati email. Also includes a link to and discount code for Social Media Today's Social Shake-Up in Atlanta, June 9-10, 2015.
Today's LinkedIn groups don’t offer as much unique value as they could – or should. Can they be saved? Maybe. Much will depend on group managers and individual members, but there are a number of things LinkedIn itself can do to enhance their usefulness and value. This article shares some of my recommendations. I'd love to hear yours as well.
Organizational leaders and other senior professionals need to be savvy enough to judge the true value of what they read and hear about social media’s promise, develop realistic expectations about both processes and outcomes, make smart decisions about where and how to engage, and create workable plans of actions for moving forward. Knowing these truths about social media should help.
To optimize their digital engagement, organizations should address five key questions focused on strategy, audience, value, feasibility, and when to exit.. These questions should certainly be tackled before establishing a presence and committing to engaging on any social or digital platform or channel, but they’re also useful in evaluating whether it’s worthwhile to continue in a particular digital space.
This article attempts to help intermediate and advanced LinkedIn users understand how their LinkedIn activity is broadcast and shared with other users, and provides recommendations for the best approaches to managing that activity within LinkedIn's constraints. It provides a comparable assessment and recommendations for filtering and managing other people's LinkedIn activity as well.
LinkedIn Company Pages once held a lot of promise, but their value has becoming increasingly limited over time. Most organizations can now probably either live without them or restrict their usage to a simple organizational profile. This article assesses the past and current state of the feature and offers guidance on the most practical ways to leverage it. (September 23, 2014)
Social media screening (aka social screening) has become a common practice among recruiters and hiring managers, as well as some coaches and college admissions offices. This white paper consolidates and updates previously shared guidance about this practice, providing recommendations for both individuals and organizations. It is primarily focused on job candidates and employers, but it can be applied to students, athletes, admissions offices and coaches as well.(August 13, 2014)
A presentation at SHRM's Annual Conference and Exposition offered guidance for managing Digital Era risks beyond developing and implementing social media policies. In addition to providing greater perspective on the risks to be managed, the presentation included specific guidance for HR professionals and other organizational leaders to develop and update relevant policies, provide training and communication, and ensure approaches remain current.
If your organization is struggling with developing a best practices approach to managing comments online, these recommendations will help. They include debalkanizing approaches to engagement and moderation; creating simple yet comprehensive posting guidelines that are clearly visible and consistently enforced; letting the community help manage rule violations; and making sure staff are properly trained.