Tag: Rookies
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Social Media Engagement: 7 Rules for Working Smart, not Just Hard
Written for both individuals and organizations, this post provides high-level guidance for rookies who are just getting started with social media, as well as those who are looking to add more structure, focus and discipline to existing initiatives. Maximizing social media engagement requires setting goals, assessing the operating environment, conducting a communications audit, developing a…
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The New Digital Divide: Thoughts for Leaders and Laggards
The digital divide has increasingly become about knowledge and adoption of new technologies rather than access. Which side of the divide are you on – are you a leader or a laggard? This post offers insights into the factors contributing to the growing chasm between those who have embraced and leveraged new technologies and those…
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The SAPLING Approach to Leveraging Social Media
The SAPLING Approach provides a general guide for individuals, groups, and organizations to establish and manage a strong digital presence. SAPLING is an imperfect acronym, but a useful mnemonic for remembering the necessary steps to developing and executing a social media strategy.
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5 Main Barriers to Digital Engagement
There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals. This post describes those barriers – including lack of knowledge and understanding, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation – as well as the factors that will help break them down. Additional insights are…
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Twitter Best Practices: 11+ Tips for Tweeting Well
Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider some of…
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Digital Engagement: 12 DOs and DON’Ts for Rookies (& Others)
Effective digital engagement is a never-ending challenge, and it’s especially difficult for social media rookies. This post describes 12 practices – 7 DOs, 5 DON’Ts – that individuals and organizations trying to optimize their own approach to digital engagement should and should not employ. Additional suggestions and questions are welcome.
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Twitter Hashtags: 7 Tips and a Decision-Making Flowchart
Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips – plus a decision-making flowchart – to enable Tweeters to not only avoid looking like a Twitter rube, but to…
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Twitter for Business: 21+ Tips
Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t know if…
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Social Media: Old Wine in New Bottles?
We often refer to social media as “new tools for doing old things.” In fact, it was the tagline for The Denovati Group’s predecessor, Social Media in Organizations (SMinOrgs). Like many simply stated ideas, it can be subject to (mis)interpretation, including equating the idea with “old wine in new bottles.” This post explains the concept’s…
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The Early Bird Gets the Worm, but the Brave Bird Gets… the Fries?!?!
Using a bird metaphor, this post discusses the importance of taking calculated risks to achieve goals, as well as the costs associated with risk aversion. The lessons offered are both timeless and uniquely relevant to the adoption of social and digital technologies. Additional lessons are welcome. (September 25, 2013)
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Hiring Social Media Experts: Guidance for (Rookie) Buyers
Most people would agree that hiring social media experts – whether you’re looking for a consultant or to fill an in-house role – is a dicey proposition, especially for buyers who aren’t very digitally sophisticated themselves. This post provides general guidance for organizations looking to hire consultants, contractors, and/or employees to lead and help with…
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Social Media Experts: Why Organizations Need Them
Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead many people to assume (also falsely) that DIY and “give it to the intern”…
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4 Big Barriers to Social Media Adoption: Key Research Findings
The results of a unique and ground-breaking research study (n=644+) indicate four main barriers to increased adoption of social technologies in organizations: lack of knowledge and understanding, unprepared leadership, fear, and the absence of a well-grounded business case. This post highlights those findings and offers recommendations for overcoming the barriers. It also provides a link…
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10 Digital Era Truths (that still must be realized)
This post reminds readers – especially technology hold outs – of ten Digital Era truths that individuals, organizations, and communities must accept and (eventually) embrace. Other truths are welcome.
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Social Media Engagement: 9 Reasons Why Less is More
In the time-crunched, information-overloaded, do-more-with-less world we work in, maintaining the right level of social media engagement is a daunting proposition. For individuals and organizations just getting started, it can be completely overwhelming – there’s so much to do! This post strives to reduce some of the barriers to social media engagement by illustrating the…