Archive for: Rookies

Denovati SMART Learning Services Make People Smarter

Because we strongly believe digital literacy is the key to Digital Era success, we have developed a portfolio of SMART Learning services to help professionals at all levels and in all types of roles - especially those in leadership positions - develop the digital competencies they need to better fulfill their work responsibilities and help their organizations meet their goals and objectives. These services include digital coaching, digital literacy training, and curriculum review and design.

We’re All Becoming Tech Workers… And We Need to Be Ready

As the Digital Era continues to progress and social and digital technologies become more fully integrated into not just the work we do, but how we do it, there's an increasing need for all workers to be digitally literate and competent. Here are some of the things organizations, organizational leaders, and individuals can and should do to increase current capabilities and lay a foundation for ongoing growth and development.

Website Builder Platforms: Best Options for Small Businesses

The days of having to build a website "brick by brick" (i.e., code it line by line) are long behind us. For small businesses and "single shingle" professionals in particular, who don't have in-house resources and can't afford the time or money for complex development projects, there is a wide range of website builder and hosting options available that can enable them to create or update their site(s) relatively quickly and inexpensively. But not all website builder tools are equally good or appropriate for everyone. This article provides guidance on selecting the best one.

Digital Property is Real Property: 5 Ways to Treat it That Way

Recognizing and respecting that digital property is in fact "real" property requires organizations to (1) make sure they own their own domain name(s) and lay claim to related social media properties, (2) require all official email be sent via domain-linked accounts, (3) take cybersecurity seriously, (4) maintain a presentable web presence, and (5) create policies and procedures (and commit necessary resources) to maintain digital property in the best possible condition at all times. (August 9, 2014)

Optimizing Blog Posts: 11 Essential Considerations

Optimizing blog posts requires both art and science. This piece supplements the guidance offered in Blogging: A Comprehensive Beginner’s Guide, covering factors like developing post standards and creating templates, the importance of excerpts and featured images, SEO optimization, promoting reader friendliness and engagement, and more.

A Comprehensive Beginner’s Blogging Guide

This beginner's blogging guide is intended for people who want to incorporate blogs into their organization'€™s digital engagement efforts but aren't sure where or how to begin. Individuals interested in blogging for personal and career management reasons may also find the guide useful. Its primary focus is on external blogs used for marketing, branding, and business development, but the tips related to blogging elements and creating content can apply to internal blogs as well.

Becoming a Digital Organization: A Three-Phase Journey

There are three main phases to becoming a digital organization: digitization, digital engagement, and digital transformation. This post offers a lay oriented description and assessment of these phases. The objective is to help leaders who are digital rookies develop a conceptual foundation for understanding where their organizations have been, where they are, and – most importantly – where they need to think about taking them.

Website Upgrades: 5 Essential Considerations

Organizations are increasingly realizing they need to update the look, feel, and functionality of their websites. The process for website upgrades has changed significantly in the past few years. The days of hiring a web developer to “hard code” a site. A better alternative is to go with a platform like, which enables the creation of a sleek, sophisticated site that is both more user friendly and easier to maintain. This article explains why, and offers additional considerations for organizations that want to take a more modern approach to upgrading their websites.

Social and Digital Engagement: You Can’t Outsource Leadership

Effective social and digital engagement requires informed and active involvement from the top of the organization. Although it may be appropriate to outsource and delegate some responsibility and many activities, it's not in an organization's best interests to outsource leadership. To achieve the best results, leaders must educate themselves, develop a strategic, integrated approach to leveraging social and digital technologies, allocate resources to maximize effectiveness and reduce risk, and make a personal commitment.

Social Media Reality Check: Four Mental Shifts Leaders Need to Make

This Social Media Reality Check addresses four key mental shifts organizational leaders must make to accept new Digital Era realities and move forward. These shifts include recognizing changes in the balance of power, accepting loss of control, developing new perspectives on productivity, and viewing social technology integration as mandatory rather than optional.

Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are in the physical world? If not, you probably need a digital make-over… This article helps you dress for success in cyberspace by providing guidance for critiquing, updating, and maintaining your digital presence to convey a positive professional identity in all aspects of your career. (March 16, 2014)

Social and Digital Technology Trends: 9 Take-Aways for YOU

The evolution of social and digital technologies proceeds unabated. We continue to witness dramatic changes, and it’s safe to say that the anticipated changes promise to be equally profound. Even if you don’t consider yourself an early adopter or are a digital Luddite, it’s virtually impossible to avoid the impact of these changes both personally and professionally. This post offers nine bottom-line insights about what technology trends mean for both individuals and organizations.

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