A recent review of Denovati SMART Articles revealed that our most popular content falls into two categories: conceptual and tactical pieces on the digital transformation of organizations, and practical insights and how-to guidance on leveraging social and digital technologies. Here are links to our most-read resources on social and digital engagement (plus one bonus piece).
Did you know that 78 percent of all websites are still not optimized for mobile? WebsiteToolTester.com recently created an infographic that provides an overview of the best options for creating mobile ready websites, eCommerce businesses and mobile apps. These options can work with a range of individual skill levels and organizational sizes and budgets. The infographic is a handy guide to help people get started and make some quick decisions about how to focus their efforts.
Graduation season often inspires people to contemplate what the next chapter in their own lives should be, including reflecting on their careers to determine how well equipped they are for the future and whether (and how) they need to change course. Here's a quick reference to Denovati SMART articles and related pieces that offer guidance on how to manage a career in the Digital Era, including searching for jobs.
A quick reference to recent SMART articles and other pieces that offer guidance on websites and blogging, from the latest monthly Denovati email. Also includes a link to and registration discount for Social Media Today’s Social Shake-Up in Atlanta, June 9-10, 2015.
Blogging has evolved into a critically important website feature that virtually every organization can benefit from; however, many people still harbor negative perceptions that prevent them from taking advantage of the benefits blogs can offer. This article is intended to update people's perceptions by sharing eight key facts about blogs and blogging.
Social media screening (aka social screening) has become a common practice among recruiters and hiring managers, as well as some coaches and college admissions offices. This white paper consolidates and updates previously shared guidance about this practice, providing recommendations for both individuals and organizations. It is primarily focused on job candidates and employers, but it can be applied to students, athletes, admissions offices and coaches as well.(August 13, 2014)
Optimizing blog posts requires both art and science. This piece supplements the guidance offered in Blogging: A Comprehensive Beginner’s Guide, covering factors like developing post standards and creating templates, the importance of excerpts and featured images, SEO optimization, promoting reader friendliness and engagement, and more.
This beginner's blogging guide is intended for people who want to incorporate blogs into their organization's digital engagement efforts but aren't sure where or how to begin. Individuals interested in blogging for personal and career management reasons may also find the guide useful. Its primary focus is on external blogs used for marketing, branding, and business development, but the tips related to blogging elements and creating content can apply to internal blogs as well.
Most people have heard of SlideShare, but they probably don't realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade. (May 15, 2014)
This post introduces the idea of Trickle-Up Socialnomics™, which describes how BtoB (business-to-business) firms can view their supply chain as a Social Media Chain and leverage it to identify business opportunities and increase revenues. It includes links to a white paper that describes the Social Media Chain more fully and provides examples of how participants can both listen to and engage with individuals and organizations at different levels. The white paper also provides examples of the Trickle-Up Socialnomics™ effect resulting from these activities. (April 23, 2014)
Developments in social technologies, increased frustration with traditional survey methods and a general movement towards mass transparency reflect society’s growing preferences in the Digital Era. In light of these changes, Silverman Research conducted a study using a collaborative, online tool to assess how the public view the changing face of employee opinion research – in particular how technology will change and shape the process of collecting employee opinion. This post summarizes the results of the study and provides access to the full report. (February 4, 2014)
The SAPLING Approach provides a general guide for individuals, groups, and organizations to establish and manage a strong digital presence. SAPLING is an imperfect acronym, but a useful mnemonic for remembering the necessary steps to developing and executing a social media strategy.
The results of a unique and ground-breaking research study (n=644+) indicate four main barriers to increased adoption of social technologies in organizations: lack of knowledge and understanding, unprepared leadership, fear, and the absence of a well-grounded business case. This post highlights those findings and offers recommendations for overcoming the barriers. It also provides a link to a free report with details on the study and its results and invites more people to contribute to the ongoing research. (September 10, 2013)
Many people have been talking about the impact of social media on employee engagement and employee voice, but for time-constrained organizational leaders and human capital professionals who want to understand the connections, it’s virtually impossible to find those conversations, let alone read and make sense of them. A recent report by Silverman Research can help. Commissioned by the Chartered Institute for Personnel Development (CIPD), it synthesizes the relevant literature and discusses its implications. This article provides a summary and links to the full (free) report. (April 28, 2013)