A recent review of Denovati SMART Articles revealed that our most popular content falls into two categories: conceptual and tactical pieces on the digital transformation of organizations, and practical insights and how-to guidance on leveraging social and digital technologies. Here are links to our most-read resources on social and digital engagement (plus one bonus piece).
Another new year has begun. Is your digital house in order? The Denovati Group can help. In this piece we share updated guidance on digital resolutions that people should make - and keep! - in 2016. Through our Digital Coaching and SMART Solutions consulting services, we can enable both individuals and organizations reach their goals by leveraging social and digital technology more efficiently and effectively.
Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work on various social media platforms.
Leveraging LinkedIn effectively is a never-ending challenge for both individuals and organizations. If you think it's just you, rest assured you're not alone. Here are links to SMART Articles that address the complexities of three LinkedIn features: company pages, the activity stream, and LinkedIn groups. Access to additional LinkedIn and social media resources is also provided.
A quick reference to recent SMART articles and other pieces that offer guidance on websites and blogging, from the latest monthly Denovati email. Also includes a link to and registration discount for Social Media Today’s Social Shake-Up in Atlanta, June 9-10, 2015.
Google's recent algorithm change prioritizes "mobile-friendly" websites. This significant change has been dubbed #mobilegeddon, but it actually may create the incentive some organizations need to enhance their websites. A key part of any enhancement initiative should include website optimization testing, which primarily focuses on evaluating the speed with which specific pages load. This article provides guidance on the main website optimization testing tools and offers recommendations for improving test results.
Blogging has evolved into a critically important website feature that virtually every organization can benefit from; however, many people still harbor negative perceptions that prevent them from taking advantage of the benefits blogs can offer. This article is intended to update people's perceptions by sharing eight key facts about blogs and blogging.
A quick reference to recent SMART articles and other pieces that offer guidance on social media and digital engagement, from the latest monthly Denovati email. Also includes a link to and discount code for Social Media Today's Social Shake-Up in Atlanta, June 9-10, 2015.
Built on a foundation of guiding principles, a digital transformation plan of action includes nine main initiatives that organizational leaders should take. Beginning with educating themselves to increase their own digital competencies, these initiatives include soliciting input from key stakeholders, revising the organization’s mission, business model, and offerings, leveraging technology to enhance internal processes, and ensuring the digital literacy of their workforce.
This guidance for evaluating website themes divides various factors into three categories: mandatory, important, and optional. Mandatory factors include things like responsive design and developer reputation. Important factors include browser compatibility and certain blog elements. Optional factors include page templates, demo data, and compatibility with common WordPress plugins like WooCommerce.
Building on an assessment of where business schools are in their digital transformation journeys, this essay proposes a plan of action that will enable business school leaders to adapt to Digital Era realities and demonstrate Digital Era leadership. Guided by principles like the recognition that digital transformation is a marathon not a sprint, action items include having senior leaders participate in a Digital Transformation Masterclass, reviewing and revising the curriculum, and adding a digital dimension to research agendas and faculty expertise.
To help people keep the digital resolutions they have made for 2015, The Denovati Group is providing three special offers. Two are deeply-discounted Digital Coaching services, and the third is a free weekly digital literacy tidbit. Express interest by January 31, 2015 to take advantage of these offers.
Digital resolutions should be a key part of our annual effort to be better, more successful people. Given how integral digital technology is to managing both our personal and professional lives, one could argue that these resolutions are more important than some of the other improvement goals we set - and that they're the ones most of us can least afford to break.
This article attempts to help intermediate and advanced LinkedIn users understand how their LinkedIn activity is broadcast and shared with other users, and provides recommendations for the best approaches to managing that activity within LinkedIn's constraints. It provides a comparable assessment and recommendations for filtering and managing other people's LinkedIn activity as well.
The days of having to build a website "brick by brick" (i.e., code it line by line) are long behind us. For small businesses and "single shingle" professionals in particular, who don't have in-house resources and can't afford the time or money for complex development projects, there is a wide range of website builder and hosting options available that can enable them to create or update their site(s) relatively quickly and inexpensively. But not all website builder tools are equally good or appropriate for everyone. This article provides guidance on selecting the best one.
In the Digital Age, professionals must provide the same level of care and attention to their professional identities in cyberspace as they do to their presence and reputation in the physical world, especially when they are looking for their next career opportunity. Job search in the Digital Age requires establishing and managing a digital professional brand, defining personal and professional boundaries and protecting one's privacy, leveraging digital tools and technology to achieve goals, and bridging the physical and digital worlds. (August 19, 2014)
A presentation at SHRM's Annual Conference and Exposition offered guidance for managing Digital Era risks beyond developing and implementing social media policies. In addition to providing greater perspective on the risks to be managed, the presentation included specific guidance for HR professionals and other organizational leaders to develop and update relevant policies, provide training and communication, and ensure approaches remain current.
This beginner's blogging guide is intended for people who want to incorporate blogs into their organization's digital engagement efforts but aren't sure where or how to begin. Individuals interested in blogging for personal and career management reasons may also find the guide useful. Its primary focus is on external blogs used for marketing, branding, and business development, but the tips related to blogging elements and creating content can apply to internal blogs as well.
This piece describes and offers tips on some of the logistics associated with digital rebranding – changing websites and emails, moving blogs, rebranding social media identities, and promoting the new identity. It also addresses some of the human factors that can complicate (and potentially derail) a digital rebranding effort. The intent is to offer a general sense of the factors to consider when an organization embarks on its own digital rebranding journey. (June 10, 2014)
You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are in the physical world? If not, you probably need a digital make-over… This article helps you dress for success in cyberspace by providing guidance for critiquing, updating, and maintaining your digital presence to convey a positive professional identity in all aspects of your career. (March 16, 2014)