Archive for: How To Guidance

Getting Your Digital House in Order in 2016

Another new year has begun. Is your digital house in order? The Denovati Group can help. In this piece we share updated guidance on digital resolutions that people should make - and keep! - in 2016. Through our Digital Coaching and SMART Solutions consulting services, we can enable both individuals and organizations reach their goals by leveraging social and digital technology more efficiently and effectively.

Thoughts and Guidance on Leveraging LinkedIn

Leveraging LinkedIn effectively is a never-ending challenge for both individuals and organizations. If you think it's just you, rest assured you're not alone. Here are links to SMART Articles that address the complexities of three LinkedIn features: company pages, the activity stream, and LinkedIn groups. Access to additional LinkedIn and social media resources is also provided.

Website Optimization: Testing Tools and Tips

Google's recent algorithm change prioritizes "mobile-friendly" websites. This significant change has been dubbed #mobilegeddon, but it actually may create the incentive some organizations need to enhance their websites. A key part of any enhancement initiative should include website optimization testing, which primarily focuses on evaluating the speed with which specific pages load. This article provides guidance on the main website optimization testing tools and offers recommendations for improving test results.

Creating a Digital Transformation Plan of Action: A Guide for Leaders

Built on a foundation of guiding principles, a digital transformation plan of action includes nine main initiatives that organizational leaders should take. Beginning with educating themselves to increase their own digital competencies, these initiatives include soliciting input from key stakeholders, revising the organization’s mission, business model, and offerings, leveraging technology to enhance internal processes, and ensuring the digital literacy of their workforce.

Selecting Website Themes: A Guiding Framework

This guidance for evaluating website themes divides various factors into three categories: mandatory, important, and optional. Mandatory factors include things like responsive design and developer reputation. Important factors include browser compatibility and certain blog elements. Optional factors include page templates, demo data, and compatibility with common WordPress plugins like WooCommerce.

The Digital Transformation of Business Schools: The Dean’s To Do List

Building on an assessment of where business schools are in their digital transformation journeys, this essay proposes a plan of action that will enable business school leaders to adapt to Digital Era realities and demonstrate Digital Era leadership. Guided by principles like the recognition that digital transformation is a marathon not a sprint, action items include having senior leaders participate in a Digital Transformation Masterclass, reviewing and revising the curriculum, and adding a digital dimension to research agendas and faculty expertise.

LinkedIn Activity: Trying to Manage the Virtually Unmanageable

This article attempts to help intermediate and advanced LinkedIn users understand how their LinkedIn activity is broadcast and shared with other users, and provides recommendations for the best approaches to managing that activity within LinkedIn's constraints. It provides a comparable assessment and recommendations for filtering and managing other people's LinkedIn activity as well.

Website Builder Platforms: Best Options for Small Businesses

The days of having to build a website "brick by brick" (i.e., code it line by line) are long behind us. For small businesses and "single shingle" professionals in particular, who don't have in-house resources and can't afford the time or money for complex development projects, there is a wide range of website builder and hosting options available that can enable them to create or update their site(s) relatively quickly and inexpensively. But not all website builder tools are equally good or appropriate for everyone. This article provides guidance on selecting the best one.

Job Search in the Digital Age

In the Digital Age, professionals must provide the same level of care and attention to their professional identities in cyberspace as they do to their presence and reputation in the physical world, especially when they are looking for their next career opportunity. Job search in the Digital Age requires establishing and managing a digital professional brand, defining personal and professional boundaries and protecting one's privacy, leveraging digital tools and technology to achieve goals, and bridging the physical and digital worlds. (August 19, 2014)

Social Media Policies and More: Managing Digital Era Risks

A presentation at SHRM's Annual Conference and Exposition offered guidance for managing Digital Era risks beyond developing and implementing social media policies. In addition to providing greater perspective on the risks to be managed, the presentation included specific guidance for HR professionals and other organizational leaders to develop and update relevant policies, provide training and communication, and ensure approaches remain current.

A Comprehensive Beginner’s Blogging Guide

This beginner's blogging guide is intended for people who want to incorporate blogs into their organization'€™s digital engagement efforts but aren't sure where or how to begin. Individuals interested in blogging for personal and career management reasons may also find the guide useful. Its primary focus is on external blogs used for marketing, branding, and business development, but the tips related to blogging elements and creating content can apply to internal blogs as well.

Digital Rebranding: Logistical and Human Factors

This piece describes and offers tips on some of the logistics associated with digital rebranding – changing websites and emails, moving blogs, rebranding social media identities, and promoting the new identity. It also addresses some of the human factors that can complicate (and potentially derail) a digital rebranding effort. The intent is to offer a general sense of the factors to consider when an organization embarks on its own digital rebranding journey. (June 10, 2014)

Dressing for Success in Cyberspace: Give Yourself a Digital Make-Over

You pride yourself on your professional appearance and demeanor. You strive to create and maintain a strong identity and reputation within your organization, with your clients and peers, and in your industry. But are you as diligent a custodian of your professional brand in cyberspace as you are in the physical world? If not, you probably need a digital make-over… This article helps you dress for success in cyberspace by providing guidance for critiquing, updating, and maintaining your digital presence to convey a positive professional identity in all aspects of your career. (March 16, 2014)

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