Organizations that are guided by five key digital success tips will increase their digital performance in 2017. These tips include: understanding your present digital situation, optimizing your digital team and tools, focusing on the top 20% of digital optimization opportunities, controlling production and workflow, and leveraging the right analytics. Taking our free Digital Status Assessment is a great way to get started. (by Internet Advisory Board)
The forms of digital media that organizations can leverage as part of their marketing and public relations efforts should include not just the traditional notions of owned, earned and paid, but also shared, free and rented. This article describes and provides examples of each type and offers some related thoughts.
A recent review of Denovati SMART Articles revealed that our most popular content falls into two categories: conceptual and tactical pieces on the digital transformation of organizations, and practical insights and how-to guidance on leveraging social and digital technologies. Here are links to our most-read resources on digital transformation.
Key digital transformation mistakes include not having an executive in charge,inadequate leadership buy-in and support,having decisions related to social and digital technologies made by people who lack sophistication, multiple fragmented, tactical approaches rather than a unified approach that is strategic and integrated, and executives who lack the proper perspective on revenues and expenses.
A quick reference to recent SMART articles and other pieces that offer guidance on websites and blogging, from the latest monthly Denovati email. Also includes a link to and registration discount for Social Media Today’s Social Shake-Up in Atlanta, June 9-10, 2015.
Google's recent algorithm change prioritizes "mobile-friendly" websites. This significant change has been dubbed #mobilegeddon, but it actually may create the incentive some organizations need to enhance their websites. A key part of any enhancement initiative should include website optimization testing, which primarily focuses on evaluating the speed with which specific pages load. This article provides guidance on the main website optimization testing tools and offers recommendations for improving test results.
Blogging has evolved into a critically important website feature that virtually every organization can benefit from; however, many people still harbor negative perceptions that prevent them from taking advantage of the benefits blogs can offer. This article is intended to update people's perceptions by sharing eight key facts about blogs and blogging.
The approach to hiring social media and digital expertise used by most organizations is perfectly backwards. They usually start with part-time internal help that is either a junior staffer, an enthusiast with some knowledge, or both. A better approach is to start with a true expert who can help define a strategy, outsource engagement to define the best tactics and determine required resources, then bring it in house.
A quick reference to recent SMART articles and other pieces that offer guidance on social media and digital engagement, from the latest monthly Denovati email. Also includes a link to and discount code for Social Media Today's Social Shake-Up in Atlanta, June 9-10, 2015.
Assessing the pace of change in the Digital Era depends on whether we're talking about technology or people and human systems. The former is advancing at lightning speed, the latter at a snail's pace. As the Digital Era progresses, technological capabilities continue to outstrip our capacity to address the opportunities and challenges they present. We need to bridge (or at least narrow) the digital divide and enable humans and human systems to evolve more in concert with technology. It won't be easy.
Because we strongly believe digital literacy is the key to Digital Era success, we have developed a portfolio of SMART Learning services to help professionals at all levels and in all types of roles - especially those in leadership positions - develop the digital competencies they need to better fulfill their work responsibilities and help their organizations meet their goals and objectives. These services include digital coaching, digital literacy training, and curriculum review and design.
Rather than viewing the impact of technological innovation on established firms as either competence-destroying or competence-enhancing, business leaders should consider their competence-extending possibilities. This article explores the notion and provides examples of businesses that have successfully adapted their strategies to incorporate new social and digital technologies.
Built on a foundation of guiding principles, a digital transformation plan of action includes nine main initiatives that organizational leaders should take. Beginning with educating themselves to increase their own digital competencies, these initiatives include soliciting input from key stakeholders, revising the organization’s mission, business model, and offerings, leveraging technology to enhance internal processes, and ensuring the digital literacy of their workforce.
This guidance for evaluating website themes divides various factors into three categories: mandatory, important, and optional. Mandatory factors include things like responsive design and developer reputation. Important factors include browser compatibility and certain blog elements. Optional factors include page templates, demo data, and compatibility with common WordPress plugins like WooCommerce.
This digital transformation framework calls for strategic leadership as the architect and is built on a foundation of strategic goals and objectives.The building blocks are tactical leadership, governance, digital competencies, education and training, and change management. An organization's culture is the mortar that connects and binds everything together. Each element requires a unique set of considerations that differ from traditional success factors, and in some cases are unprecedented. Many Industrial Era mental models, principles, priorities, and processes are not transferable to or effective in the Digital Era.
This Social Media Today Best Thinkers piece offers a quick assessment of where business schools are in their digital transformation journeys, provides examples of the possibilities being exploited by some leading schools, and highlights areas that require greater attention. A follow-up piece offers suggestions for how business school leaders can continue to adapt to Digital Era realities and demonstrate Digital Era leadership.
In a webcast recorded for the DCIA's IoT Marathon at the International CES (#CES2015), Denovati Founder Courtney Hunt discusses the opportunities and challenges the internet of things creates for enterprises of all types, including public sector entities, hospitals, and academic institutions. Particular emphasis is placed on human capital management implications, as well as challenges created in terms of leadership, staffing, ethics and regulations, and cybersecurity.
As organizations become digital enterprises, various business functions – and the professionals who work in them – will be digitally transformed as well. External applications of social and digital technologies like marketing and sales are just the tip of the iceberg. Internal applications and implications will be far more extensive and significant, and virtually all functions and jobs will have a digital dimension to them. This essay offers food for thought and examples along these lines…
The evolution of social and digital technologies proceeds unabated. We continue to witness dramatic changes, and it’s safe to say that the anticipated changes promise to be equally profound. Even if you don’t consider yourself an early adopter or are a digital Luddite, it’s virtually impossible to avoid the impact of these changes both personally and professionally. This post offers nine bottom-line insights about what technology trends mean for both individuals and organizations.
Denovati Group Founder Courtney Shelton Hunt was a recent guest speaker in undergraduate and MBA courses at the University of Michigan's Ross School of Business. Her talk, entitled Your Digital Era Career, focused on the current and future states of organizations and organizational life, how social and digital technologies are transforming how work gets done, what it means to be a leader in the Digital Era, and how Digital Era realities will impact the career trajectories of young professionals in particular. This post shares the slide deck from that talk. (September 16, 2013)