Tag: Denovati Images
-
Trickle-Up Socialnomics: How BtoB Firms Can Leverage Social Media
This post introduces the idea of Trickle-Up Socialnomics™, which describes how BtoB (business-to-business) firms can view their supply chain as a Social Media Chain and leverage it to identify business opportunities and increase revenues. It includes links to a white paper that describes the Social Media Chain more fully and provides examples of how participants…
-
Social and Digital Engagement: You Can’t Outsource Leadership
Effective social and digital engagement requires informed and active involvement from the top of the organization. Although it may be appropriate to outsource and delegate some responsibility and many activities, it’s not in an organization’s best interests to outsource leadership. To achieve the best results, leaders must educate themselves, develop a strategic, integrated approach to…
-
The New Digital Divide: Thoughts for Leaders and Laggards
The digital divide has increasingly become about knowledge and adoption of new technologies rather than access. Which side of the divide are you on – are you a leader or a laggard? This post offers insights into the factors contributing to the growing chasm between those who have embraced and leveraged new technologies and those…
-
The SAPLING Approach to Leveraging Social Media
The SAPLING Approach provides a general guide for individuals, groups, and organizations to establish and manage a strong digital presence. SAPLING is an imperfect acronym, but a useful mnemonic for remembering the necessary steps to developing and executing a social media strategy.
-
5 Main Barriers to Digital Engagement
There are five main barriers to digital engagement by organizations, their leaders, and other senior professionals. This post describes those barriers – including lack of knowledge and understanding, framing that leads to risk aversion, poor/no roadmaps, and inadequate resource allocation – as well as the factors that will help break them down. Additional insights are…
-
Social Media Management: From Novelty to Utility
Social media is still a novelty to many professionals, especially those in leadership positions. Rather than viewing social and digital technologies as a radical departure from traditional communication approaches, however, it’s better to think of them as “new tools for doing old things” and to remember they are facilitators and enablers, not an end unto…
-
Private Social Networks: Every Organization Needs Them
This article highlights the risks associated with public social media platforms and describes how private social networks (aka private digital networks) can reduce those risks while also enhancing communication and collaboration among organizational stakeholders. It counters the main points of resistance offered by organizational leaders and articulates the importance of being prepared to establish a…
-
Digital Era Ideas: 21+ Images
More than twenty Denovati Group images convey a variety of Digital Era ideas in simple and memorable terms. These images are available for use by others, with proper attribution. We will continue to add images as they are developed.
-
Social Media: Old Wine in New Bottles?
We often refer to social media as “new tools for doing old things.” In fact, it was the tagline for The Denovati Group’s predecessor, Social Media in Organizations (SMinOrgs). Like many simply stated ideas, it can be subject to (mis)interpretation, including equating the idea with “old wine in new bottles.” This post explains the concept’s…
-
It’s Time to Get Serious about Digital Technology
Even though we’re in the sixth decade (or more) of the Digital Era, many organizational leaders and other senior professionals have still not fully grasped what that means in terms of their own digital technology awareness, literacy, and engagement. This post offers seven recommended actions that leaders (and others) should commit to immediately and indefinitely.