Organizations that are guided by five key digital success tips will increase their digital performance in 2017. These tips include: understanding your present digital situation, optimizing your digital team and tools, focusing on the top 20% of digital optimization opportunities, controlling production and workflow, and leveraging the right analytics. Taking our free Digital Status Assessment is a great way to get started. (by Internet Advisory Board)
A recent review of Denovati SMART Articles revealed that our most popular content falls into two categories: conceptual and tactical pieces on the digital transformation of organizations, and practical insights and how-to guidance on leveraging social and digital technologies. Here are links to our most-read resources on digital transformation.
A recent review of Denovati SMART Articles revealed that our most popular content falls into two categories: conceptual and tactical pieces on the digital transformation of organizations, and practical insights and how-to guidance on leveraging social and digital technologies. Here are links to our most-read resources on social and digital engagement (plus one bonus piece).
Another new year has begun. Is your digital house in order? The Denovati Group can help. In this piece we share updated guidance on digital resolutions that people should make - and keep! - in 2016. Through our Digital Coaching and SMART Solutions consulting services, we can enable both individuals and organizations reach their goals by leveraging social and digital technology more efficiently and effectively.
Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work on various social media platforms.
Leveraging LinkedIn effectively is a never-ending challenge for both individuals and organizations. If you think it's just you, rest assured you're not alone. Here are links to SMART Articles that address the complexities of three LinkedIn features: company pages, the activity stream, and LinkedIn groups. Access to additional LinkedIn and social media resources is also provided.
There are five new dimensions of leadership necessary for success in the Digital Era. This article provides a summary of these dimensions, along with related action items. A fuller description of the dimensions and recommendations is available via TD Magazine, in both text and audio (podcast) formats.
Graduation season often inspires people to contemplate what the next chapter in their own lives should be, including reflecting on their careers to determine how well equipped they are for the future and whether (and how) they need to change course. Here's a quick reference to Denovati SMART articles and related pieces that offer guidance on how to manage a career in the Digital Era, including searching for jobs.
Digital success does not come easy or cheap, and it requires a lot of time and effort. It demands commitment, focus, organization, rigor, persistence, resilience, ruthlessness, self control, efficiency… none of which is possible without both mental and emotional discipline. To achieve digital success, leaders and others must have the discipline to lay a strong foundation, implement and refine a plan of action, and even walk away.
Key digital transformation mistakes include not having an executive in charge,inadequate leadership buy-in and support,having decisions related to social and digital technologies made by people who lack sophistication, multiple fragmented, tactical approaches rather than a unified approach that is strategic and integrated, and executives who lack the proper perspective on revenues and expenses.
A quick reference to recent SMART articles and other pieces that offer guidance on websites and blogging, from the latest monthly Denovati email. Also includes a link to and registration discount for Social Media Today’s Social Shake-Up in Atlanta, June 9-10, 2015.
This is the final article in a series that offers recommendations for how LinkedIn, group owners/managers, and group members can improve the quality and value of LinkedIn groups. The initial piece focused on suggestions for LinkedIn, and the second provided suggestions for group owners/managers. This article focuses on LinkedIn group members. The ideas can also be extended to other kinds of digital communities.
Saving LinkedIn groups will require people to make them an active part of their LinkedIn experience – and by extension, their ongoing professional development, business development and networking efforts. In this piece I describe the potential benefits of LinkedIn groups and offer some tips for getting started and managing group memberships. I’ll follow up in my next article with recommendations for how to be a good group member.
The approach to hiring social media and digital expertise used by most organizations is perfectly backwards. They usually start with part-time internal help that is either a junior staffer, an enthusiast with some knowledge, or both. A better approach is to start with a true expert who can help define a strategy, outsource engagement to define the best tactics and determine required resources, then bring it in house.
This is the second in a series of articles offering recommendations for how LinkedIn, group owners/managers, and members can improve the quality and value of LinkedIn groups. The initial article offered suggestions for LinkedIn. This piece focuses on suggestions for LinkedIn group owners and managers. The ideas can also be extended to other kinds of digital communities. Recommendations from others are welcome.
A quick reference to recent SMART articles and other pieces that offer guidance on social media and digital engagement, from the latest monthly Denovati email. Also includes a link to and discount code for Social Media Today's Social Shake-Up in Atlanta, June 9-10, 2015.
This digital transformation framework calls for strategic leadership as the architect and is built on a foundation of strategic goals and objectives.The building blocks are tactical leadership, governance, digital competencies, education and training, and change management. An organization's culture is the mortar that connects and binds everything together. Each element requires a unique set of considerations that differ from traditional success factors, and in some cases are unprecedented. Many Industrial Era mental models, principles, priorities, and processes are not transferable to or effective in the Digital Era.
To optimize their digital engagement, organizations should address five key questions focused on strategy, audience, value, feasibility, and when to exit.. These questions should certainly be tackled before establishing a presence and committing to engaging on any social or digital platform or channel, but they’re also useful in evaluating whether it’s worthwhile to continue in a particular digital space.
To help people keep the digital resolutions they have made for 2015, The Denovati Group is providing three special offers. Two are deeply-discounted Digital Coaching services, and the third is a free weekly digital literacy tidbit. Express interest by January 31, 2015 to take advantage of these offers.
Digital resolutions should be a key part of our annual effort to be better, more successful people. Given how integral digital technology is to managing both our personal and professional lives, one could argue that these resolutions are more important than some of the other improvement goals we set - and that they're the ones most of us can least afford to break.