Social and Digital Engagement Services
Optimizing Marketing and Communications for the Digital Era
As the Digital Era continues to progress, the effective use of social and digital technologies is increasingly critical to the ability of many organizations to achieve their branding, marketing, communications, public relations, and/or sales goals. Websites must be current, well designed, mobile responsive, and optimized for search. They should be dynamic and content rich, and part of a larger digital ecosystem by which an organization regularly engages with a wide range of current and prospective customers and other stakeholders.
In addition, because social and digital technologies are ever-changing, an organization’s digital engagement strategy and tactics must constantly adapt to new opportunities and challenges and evolving best practices. The continuous improvement demands are, in a word, relentless – and for organization leaders with low levels of technological sophistication, they can often be daunting, if not completely overwhelming.
We can help. Our Social and Digital Engagement services range from small-scale tactical projects to large-scale digital transformation initiatives. Working independently, with your team, and/or with external service providers, we provide both direct services and “over-the-shoulder” consulting, with project-based, retainer and hourly fees.
SMART = Social Media And Related Technologies