Becoming a Social Organization

Although external applications of social and digital technologies (e.g., marketing, branding, sales) are the most evolved, they represent the tip of the iceberg in terms of how these technologies can be leveraged in organizations. Over time, employing social and digital technologies for internal communication and collaboration is likely to be a much larger undertaking. As organizations become digitally transformed, there will be a host of implications that their leaders must address as well, particularly with respect to governance, internal systems, and human capital management. These SMART Resources provide food for thought and guidance for organizational leaders who are trying to identify and employ best practices in this area.

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