Social and Digital Engagement

The key to effective social and digital engagement is, in a word, discipline. It’s all too easy to be tempted to jump on the social media bandwagon in particular, establishing a presence on every new social media platform and tool that someone tells you is the next “killer app.” But as easy as it is to get started, it’s infinitely more difficult to maintain a strong and sustainable presence over time. These SMART Resources provide specific tactical guidance to enable both individuals and organizations to engage in cyberspace in the most efficient and effective ways, maximizing their likelihood of success.