Denovati SMART Articles

Helping You Use New Tools to do Old Things. Smartly.


As part of our SMART Resources, Denovati SMART Articles are the primary means by which we share thought leadership on the applications and implications of social and digital technologies in organizations. These articles are primarily targeted to organizational leaders and others who are in the early stages of climbing their digital technology learning curves. People with more advanced knowledge can also benefit from the ideas conveyed, in addition to adding their own expertise and perspectives by commenting on specific pieces and contributing their own content.

Denovati SMART Articles explore Digital Era topics from both conceptual and tactical perspectives, focusing on opportunities as well as challenges. We strive to share best practices and how-to guidance whenever possible. Topical categories include digital transformation, Digital Era leadership, digital literacy, social and digital engagement, human capital management, website optimization, and more.

Featured Content

Denovati SMART Articles have been republished and featured on:

SMART Blog posts on Business2Community

SMART Blog posts on Recruiting Blogs

SMART Blog posts on Social Media Today website

Founder Courtney Hunt’s insights have also been published by the Association for Talent Development, Which-50 and a wide range of other websites and blogs.


Denovati SMART Articles evolved from the SMART Blog, which began in February 2010, on the Social Media in Organizations Community (SMinOrgs) website (as the S.M.A.R.T. Blog). In the spirit of our digital community, the name was proposed by member Denise Bundgaard and selected via a group vote.

When we developed the Denovati identity, we decided to keep the original blog name because it was still inclusive of all digital technologies, not just social media. We also liked the idea that it reinforced the importance of leveraging social and digital technologies in smart ways.

In addition to retaining the name, we have maintained our original commitment to providing high quality content that increases people’s digital competencies and enhances the ability of both individuals and organizations to be successful in the Digital Era.

Newest SMART Articles

  • Digital Leadership Education: Has Its Time Finally Come?

    Digital Leadership Education: Has Its Time Finally Come?

    Recent opportunities for The Denovati Group may be an indication that we’re finally approaching a tipping point when it comes to digital leadership education, training that can help current and aspiring leaders at all levels better prepare themselves for today’s digital realities and their digital futures. In this article I underscore the need for these programs and offer some thoughts on what they should include and how they should be delivered.

  • Introducing South Loop Living

    Introducing South Loop Living

    The Denovati Group has recently assumed full responsibility for managing the digital activities of a start-up called South Loop Living, a group that celebrates the heart, soul and energy of the Near South Side of Chicago. This project enables us to develop, implement, and showcase best practices in digital engagement. In this article we introduce South Loop Living and provide links to its main digital presences.

  • Denovati SMART Resources…. Get Smarter

    Denovati SMART Resources…. Get Smarter

    Denovati SMART Resources include articles, white papers, research reports, images, and other materials that provide both conceptual and tactical Digital Era guidance for individuals and organizations. They address relevant trends and issues, platforms and tools, and other Digital Era realities and phenomena. They are organized into categories and sub-categories based on their focus

  • Digital Media: Owned, Earned, Paid… Plus Shared, Free and Rented

    Digital Media: Owned, Earned, Paid… Plus Shared, Free and Rented

    The forms of digital media that organizations can leverage as part of their marketing and public relations efforts should include not just the traditional notions of owned, earned and paid, but also shared, free and rented. This article describes and provides examples of each type and offers some related thoughts.