Denovati SMART Articles
Helping You Use New Tools to do Old Things. Smartly.
Denovati SMART Articles are the primary means by which we share thought leadership on the applications and implications of social and digital technologies in organizations. These articles are primarily targeted to organizational leaders and others who are in the early stages of climbing their digital technology learning curves. People with more advanced knowledge can also benefit from the ideas conveyed, in addition to adding their own expertise and perspectives by commenting on specific posts and contributing their own content.
Denovati SMART Articles explore Digital Era topics from both conceptual and tactical perspectives, focusing on opportunities as well as challenges. We strive to share best practices and how-to guidance whenever possible. Topical categories include external engagement (including marketing and branding), intra-organizational applications, human capital management, individual engagement and professional development, leadership, and strategy development and implementation.
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Denovati SMART Articles evolved from the SMART Blog, which began in February 2010, on the Social Media in Organizations Community (SMinOrgs) website (as the S.M.A.R.T. Blog). In the spirit of our digital community, the name was proposed by member Denise Bundgaard and selected via a group vote.
When we developed the Denovati identity, we decided to keep the original blog name because it was still inclusive of all digital communication technologies, not just social media. We also liked the idea that it reinforced the importance of leveraging social and digital technologies in smart ways.
In addition to retaining the name, we have maintained our original commitment to provide high quality content that increases people’s digital competencies and enhances the ability of both individuals and organizations to be successful in the Digital Era.
In addition to retaining the name, we plan to continue to provide high quality content that increases people’s digital competencies and enhances the ability of both individuals and organizations to be successful in the Digital Era.
Latest SMART Articles
This guidance for evaluating website themes divides various factors into three categories: mandatory, important, and optional. Mandatory factors include things like responsive design and developer reputation. Important factors include browser compatibility and certain blog elements. Optional factors include page templates, demo data, and compatibility with common WordPress plugins like WooCommerce.
Building on an assessment of where business schools are in their digital transformation journeys, this essay proposes a plan of action that will enable business school leaders to adapt to Digital Era realities and demonstrate Digital Era leadership. Guided by principles like the recognition that digital transformation is a marathon not a sprint, action items include having senior leaders participate in a Digital Transformation Masterclass, reviewing and revising the curriculum, and adding a digital dimension to research agendas and faculty expertise.
This digital transformation framework calls for strategic leadership as the architect and is built on a foundation of strategic goals and objectives.The building blocks are tactical leadership, governance, digital competencies, education and training, and change management. An organization's culture is the mortar that connects and binds everything together. Each element requires a unique set of considerations that differ from traditional success factors, and in some cases are unprecedented. Many Industrial Era mental models, principles, priorities, and processes are not transferable to or effective in the Digital Era.
This Social Media Today Best Thinkers piece offers a quick assessment of where business schools are in their digital transformation journeys, provides examples of the possibilities being exploited by some leading schools, and highlights areas that require greater attention. A follow-up piece offers suggestions for how business school leaders can continue to adapt to Digital Era realities and demonstrate Digital Era leadership.
Organizational leaders and other senior professionals need to be savvy enough to judge the true value of what they read and hear about social media’s promise, develop realistic expectations about both processes and outcomes, make smart decisions about where and how to engage, and create workable plans of actions for moving forward. Knowing these truths about social media should help.