Denovati SMART Articles
Helping You Use New Tools to do Old Things. Smartly.
Denovati SMART Articles are the primary means by which we share thought leadership on the applications and implications of social and digital technologies in organizations. These articles are primarily targeted to organizational leaders and others who are in the early stages of climbing their digital technology learning curves. People with more advanced knowledge can also benefit from the ideas conveyed, in addition to adding their own expertise and perspectives by commenting on specific posts and contributing their own content.
Denovati SMART Articles explore Digital Era topics from both conceptual and tactical perspectives, focusing on opportunities as well as challenges. We strive to share best practices and how-to guidance whenever possible. Topical categories include external engagement (including marketing and branding), intra-organizational applications, human capital management, individual engagement and professional development, leadership, and strategy development and implementation.
Denovati SMART Articles are featured regularly on:
They are also featured on Which-50 and have been included in a wide range of other websites and blogs.
Denovati SMART Articles evolved from the SMART Blog, which began in February 2010, on the Social Media in Organizations Community (SMinOrgs) website (as the S.M.A.R.T. Blog). In the spirit of our digital community, the name was proposed by member Denise Bundgaard and selected via a group vote.
When we developed the Denovati identity, we decided to keep the original blog name because it was still inclusive of all digital communication technologies, not just social media. We also liked the idea that it reinforced the importance of leveraging social and digital technologies in smart ways.
In addition to retaining the name, we have maintained our original commitment to provide high quality content that increases people’s digital competencies and enhances the ability of both individuals and organizations to be successful in the Digital Era.
In addition to retaining the name, we plan to continue to provide high quality content that increases people’s digital competencies and enhances the ability of both individuals and organizations to be successful in the Digital Era.
Latest SMART Articles
Digital success does not come easy or cheap, and it requires a lot of time and effort. It demands commitment, focus, organization, rigor, persistence, resilience, ruthlessness, self control, efficiency… none of which is possible without both mental and emotional discipline. To achieve digital success, leaders and others must have the discipline to lay a strong foundation, implement and refine a plan of action, and even walk away.
Key digital transformation mistakes include not having an executive in charge,inadequate leadership buy-in and support,having decisions related to social and digital technologies made by people who lack sophistication, multiple fragmented, tactical approaches rather than a unified approach that is strategic and integrated, and executives who lack the proper perspective on revenues and expenses.
A quick reference to recent SMART articles and other pieces that offer guidance on websites and blogging, from the latest monthly Denovati email. Also includes a link to and registration discount for Social Media Today’s Social Shake-Up in Atlanta, June 9-10, 2015.
This is the final article in a series that offers recommendations for how LinkedIn, group owners/managers, and group members can improve the quality and value of LinkedIn groups. The initial piece focused on suggestions for LinkedIn, and the second provided suggestions for group owners/managers. This article focuses on LinkedIn group members. The ideas can also be extended to other kinds of digital communities.
Google's recent algorithm change prioritizes "mobile-friendly" websites. This significant change has been dubbed #mobilegeddon, but it actually may create the incentive some organizations need to enhance their websites. A key part of any enhancement initiative should include website optimization testing, which primarily focuses on evaluating the speed with which specific pages load. This article provides guidance on the main website optimization testing tools and offers recommendations for improving test results.