Denovati SMART Articles
Helping You Use New Tools to do Old Things. Smartly.
Denovati SMART Articles are the primary means by which we share thought leadership on the applications and implications of social and digital technologies in organizations. These articles are primarily targeted to organizational leaders and others who are in the early stages of climbing their digital technology learning curves. People with more advanced knowledge can also benefit from the ideas conveyed, in addition to adding their own expertise and perspectives by commenting on specific posts and contributing their own content.
Denovati SMART Articles explore Digital Era topics from both conceptual and tactical perspectives, focusing on opportunities as well as challenges. We strive to share best practices and how-to guidance whenever possible. Topical categories include external engagement (including marketing and branding), intra-organizational applications, human capital management, individual engagement and professional development, leadership, and strategy development and implementation.
Denovati SMART Articles are featured regularly on:
They are also featured on Which-50 and have been included in a wide range of other websites and blogs.
Denovati SMART Articles evolved from the SMART Blog, which began in February 2010, on the Social Media in Organizations Community (SMinOrgs) website (as the S.M.A.R.T. Blog). In the spirit of our digital community, the name was proposed by member Denise Bundgaard and selected via a group vote.
When we developed the Denovati identity, we decided to keep the original blog name because it was still inclusive of all digital communication technologies, not just social media. We also liked the idea that it reinforced the importance of leveraging social and digital technologies in smart ways.
In addition to retaining the name, we have maintained our original commitment to provide high quality content that increases people’s digital competencies and enhances the ability of both individuals and organizations to be successful in the Digital Era.
In addition to retaining the name, we plan to continue to provide high quality content that increases people’s digital competencies and enhances the ability of both individuals and organizations to be successful in the Digital Era.
Latest SMART Articles
The approach to hiring social media and digital expertise used by most organizations is perfectly backwards. They usually start with part-time internal help that is either a junior staffer, an enthusiast with some knowledge, or both. A better approach is to start with a true expert who can help define a strategy, outsource engagement to define the best tactics and determine required resources, then bring it in house.
This is the second of three articles offering recommendations for how LinkedIn, group owners/managers, and members can improve the quality and value of LinkedIn groups. The initial article offered suggestions for LinkedIn. This piece focuses on suggestions for LinkedIn group owners and managers. The ideas can also be extended to other kinds of digital communities. Recommendations from others are welcome..
A quick reference to recent SMART articles and other pieces that offer guidance on social media and digital engagement, from the latest monthly Denovati email. Also includes a link to and discount code for Social Media Today's Social Shake-Up in Atlanta, June 9-10, 2015.
Today's LinkedIn groups don’t offer as much unique value as they could – or should. Can they be saved? Maybe. Much will depend on group managers and individual members, but there are a number of things LinkedIn itself can do to enhance their usefulness and value. This article shares some of my recommendations. I'd love to hear yours as well.
Assessing the pace of change in the Digital Era depends on whether we're talking about technology or people and human systems. The former is advancing at lightning speed, the latter at a snail's pace. As the Digital Era progresses, technological capabilities continue to outstrip our capacity to address the opportunities and challenges they present. We need to bridge (or at least narrow) the digital divide and enable humans and human systems to evolve more in concert with technology. It won't be easy.