Category: Website Optimization

  • 19 Ways to Create a Mobile Ready Website, eCommerce Business or Mobile App

    19 Ways to Create a Mobile Ready Website, eCommerce Business or Mobile App

    Did you know that 78 percent of all websites are still not optimized for mobile? WebsiteToolTester.com recently created an infographic that provides an overview of the best options for creating mobile ready websites, eCommerce businesses and mobile apps. These options can work with a range of individual skill levels and organizational sizes and budgets. The…

  • Website Optimization: Testing Tools and Tips

    Website Optimization: Testing Tools and Tips

    Google’s recent algorithm change prioritizes “mobile-friendly” websites. This significant change has been dubbed #mobilegeddon, but it actually may create the incentive some organizations need to enhance their websites. A key part of any enhancement initiative should include website optimization testing, which primarily focuses on evaluating the speed with which specific pages load. This article provides…

  • Selecting Website Themes: A Guiding Framework

    Selecting Website Themes: A Guiding Framework

    This guidance for evaluating website themes divides various factors into three categories: mandatory, important, and optional. Mandatory factors include things like responsive design and developer reputation. Important factors include browser compatibility and certain blog elements. Optional factors include page templates, demo data, and compatibility with common WordPress plugins like WooCommerce.

  • Website Builder Platforms: Best Options for Small Businesses

    Website Builder Platforms: Best Options for Small Businesses

    The days of having to build a website “brick by brick” (i.e., code it line by line) are long behind us. For small businesses and “single shingle” professionals in particular, who don’t have in-house resources and can’t afford the time or money for complex development projects, there is a wide range of website builder and…

  • Optimizing Blog Posts: 11 Essential Considerations

    Optimizing Blog Posts: 11 Essential Considerations

    Optimizing blog posts requires both art and science. This piece supplements the guidance offered in Blogging: A Comprehensive Beginner’s Guide, covering factors like developing post standards and creating templates, the importance of excerpts and featured images, SEO optimization, promoting reader friendliness and engagement, and more.

  • A Comprehensive Beginner’s Blogging Guide

    A Comprehensive Beginner’s Blogging Guide

    This beginner’s blogging guide is intended for people who want to incorporate blogs into their organization’€™s digital engagement efforts but aren’t sure where or how to begin. Individuals interested in blogging for personal and career management reasons may also find the guide useful. Its primary focus is on external blogs used for marketing, branding, and…

  • Website Upgrades: 5 Essential Considerations

    Website Upgrades: 5 Essential Considerations

    Organizations are increasingly realizing they need to update the look, feel, and functionality of their websites. The process for website upgrades has changed significantly in the past few years. The days of hiring a web developer to “hard code” a site. A better alternative is to go with a platform like WordPress.org, which enables the…

  • Understanding the World Wide Web: A Brief Primer

    Understanding the World Wide Web: A Brief Primer

    Even though we all use the World Wide Web regularly for both work and pleasure, most of us would be hard pressed to define exactly what it is, describe much about its history, and/or articulate details of its impact. This primer offers a quick introduction to all those things.