Category: Twitter
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Understanding and Using # Tags (hashtags) and @ Tags (at tags)
Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work…
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Twitter Changes in 2014: 5 Strategic Cautions
Recent and forthcoming Twitter changes may serve the company’s short-term interests, but they may not lay the best foundation for long-term success. This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengths, minimize existing prejudices and points of resistance, and…
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Twitter Best Practices: 11+ Tips for Tweeting Well
Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider some of…
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Twitter Hashtags: 7 Tips and a Decision-Making Flowchart
Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips – plus a decision-making flowchart – to enable Tweeters to not only avoid looking like a Twitter rube, but to…
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Twitter for Business: 21+ Tips
Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t know if…