Category: Twitter

  • Twitter Changes in 2014: 5 Strategic Cautions

    Twitter Changes in 2014: 5 Strategic Cautions

    Recent and forthcoming Twitter changes may serve the company’s short-term interests, but they may not lay the best foundation for long-term success. This post offers five strategic cautions that remind Twitter to think of itself as a utility rather than a novelty, capitalize on its unique strengths, minimize existing prejudices and points of resistance, and…

  • Twitter Best Practices: 11+ Tips for Tweeting Well

    Twitter Best Practices: 11+ Tips for Tweeting Well

    Targeted primarily to rookies, this guide offers a set of Twitter best practices that helps people maximize their ability to maintain a strong signal/noise ratio and avoid making mistakes that can hurt their individual professional and/or organizational brands. More experienced Tweeters – including mavens – may want to consider the advice and reconsider some of…

  • Twitter Hashtags: 7 Tips and a Decision-Making Flowchart

    Twitter Hashtags: 7 Tips and a Decision-Making Flowchart

    Though Twitter hashtags have been around almost as long as Twitter itself, many people still do not understand what they are – or more importantly, how to use them appropriately. This post offers seven tips – plus a decision-making flowchart – to enable Tweeters to not only avoid looking like a Twitter rube, but to…

  • Twitter for Business: 21+ Tips

    Twitter for Business: 21+ Tips

    Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t know if…