Most people have heard of SlideShare, but they probably don't realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade. (May 15, 2014)
Wordle is a great – and free! – resource for creating word clouds. This post offers a primer for organizations and individual professionals in particular that addresses Why, Where, What, and How and shares specific Wordle tips. Additional tips, examples and applications are welcome.
Custom Google Maps can be used in a variety of ways to produce numerous benefits for organizations, their members, and other key stakeholders. This article provides examples, enumerates some of the key features, and provides resources and basic development tips. Additional suggestions, as well as questions, are welcome. (July 17, 2013)
The recent announcement that Yahoo is buying Tumblr has, among other things, raised people's curiosity about the platform. Contrary to popular perception, it isn't "just" for teenagers, techies, and hipsters. If you haven’t considered adding Tumblr to your social media portfolio yet, this article offers seven reasons why it hits a “sweet spot” for established individual and organizational users, complementing and augmenting engagement on other platforms in unique and effective ways. (May 28, 2013)