Many (most?) people are confounded by the differences between # and @ tags; and as a result, they tend to use them interchangeably. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. This article clarifies the differences and offers guidance on how they work on various social media platforms.
This is the final article in a series that offers recommendations for how LinkedIn, group owners/managers, and group members can improve the quality and value of LinkedIn groups. The initial piece focused on suggestions for LinkedIn, and the second provided suggestions for group owners/managers. This article focuses on LinkedIn group members. The ideas can also be extended to other kinds of digital communities.
Saving LinkedIn groups will require people to make them an active part of their LinkedIn experience – and by extension, their ongoing professional development, business development and networking efforts. In this piece I describe the potential benefits of LinkedIn groups and offer some tips for getting started and managing group memberships. I’ll follow up in my next article with recommendations for how to be a good group member.
This is the second in a series of articles offering recommendations for how LinkedIn, group owners/managers, and members can improve the quality and value of LinkedIn groups. The initial article offered suggestions for LinkedIn. This piece focuses on suggestions for LinkedIn group owners and managers. The ideas can also be extended to other kinds of digital communities. Recommendations from others are welcome.
Today's LinkedIn groups don’t offer as much unique value as they could – or should. Can they be saved? Maybe. Much will depend on group managers and individual members, but there are a number of things LinkedIn itself can do to enhance their usefulness and value. This article shares some of my recommendations. I'd love to hear yours as well.
This article attempts to help intermediate and advanced LinkedIn users understand how their LinkedIn activity is broadcast and shared with other users, and provides recommendations for the best approaches to managing that activity within LinkedIn's constraints. It provides a comparable assessment and recommendations for filtering and managing other people's LinkedIn activity as well.
LinkedIn Company Pages once held a lot of promise, but their value has becoming increasingly limited over time. Most organizations can now probably either live without them or restrict their usage to a simple organizational profile. This article assesses the past and current state of the feature and offers guidance on the most practical ways to leverage it. (September 23, 2014)
Most people have heard of SlideShare, but they probably don't realize how powerful and diverse the platform is, or the important role it can play in their content marketing and digital engagement efforts. This post offers seven reasons for taking another look and considering an upgrade. (May 15, 2014)
Building on an earlier post - 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile – this piece offers additional guidance to help professionals upgrade their LinkedIn profiles. It describes seven tasks that can be tackled in one sitting or over several sessions. These tasks include adding digital links, creating a summary and adding specialties, selecting representative skills and expertise, and customizing one’s public profile. Each task includes specific tips that reflect best practices and/or maximize the profile’s potential effectiveness.
This post provides seven basic recommendations that can help digital rookies transform their LinkedIn profile from anemic to respectable. These tasks can be tackled in as little as an hour (and no more than a half-day session) and will produce a solid basic presence that also lays a foundation for future development.
The LinkedIn Endorsements feature has become very popular, even though it has not been universally well received. No matter what you may think of them, it appears they may become a permanent feature of LinkedIn profiles. This article addresses some of the logistical challenges of managing endorsements by providing an overview of which aspects can and can't be managed. It concludes with a request for LinkedIn to give users even greater control over them.
One of the most powerful features of LinkedIn is the ability to share online resources via status updates, in groups, and/or with individual contacts. Doing so allows professionals to open a dialogue about the topic being shared and learn from others in their fields. The LinkedIn bookmarklet is a great tool to facilitate this sharing; however, many people are either unaware of its existence or don't know how to install and use it. This Tech Tip offers simple guidance to help people effectively leverage this valuable tool.