Category: LinkedIn

  • LinkedIn Company Pages: A Worthwhile Investment?

    LinkedIn Company Pages: A Worthwhile Investment?

    LinkedIn Company Pages once held a lot of promise, but their value has becoming increasingly limited over time. Most organizations can now probably either live without them or restrict their usage to a simple organizational profile. This article assesses the past and current state of the feature and offers guidance on the most practical ways…

  • Enhancing Your LinkedIn Profile II: 7 More Tasks and 23+ Tips

    Enhancing Your LinkedIn Profile II: 7 More Tasks and 23+ Tips

    Building on an earlier post – 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile – this piece offers additional guidance to help professionals upgrade their LinkedIn profiles. It describes seven tasks that can be tackled in one sitting or over several sessions. These tasks include adding digital links, creating a summary and…

  • 7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile

    7 Simple To Dos for Rookies to Enhance Their LinkedIn Profile

    This post provides seven basic recommendations that can help digital rookies transform their LinkedIn profile from anemic to respectable. These tasks can be tackled in as little as an hour (and no more than a half-day session) and will produce a solid basic presence that also lays a foundation for future development.

  • LinkedIn Endorsements: What You Can and Can’t Manage

    LinkedIn Endorsements: What You Can and Can’t Manage

    The LinkedIn Endorsements feature has become very popular, even though it has not been universally well received. No matter what you may think of them, it appears they may become a permanent feature of LinkedIn profiles. This article addresses some of the logistical challenges of managing endorsements by providing an overview of which aspects can…