Category: Business Development

  • Trickle-Up Socialnomics: How BtoB Firms Can Leverage Social Media

    Trickle-Up Socialnomics: How BtoB Firms Can Leverage Social Media

    This post introduces the idea of Trickle-Up Socialnomics™, which describes how BtoB (business-to-business) firms can view their supply chain as a Social Media Chain and leverage it to identify business opportunities and increase revenues. It includes links to a white paper that describes the Social Media Chain more fully and provides examples of how participants…

  • The Early Bird Gets the Worm, but the Brave Bird Gets… the Fries?!?!

    The Early Bird Gets the Worm, but the Brave Bird Gets… the Fries?!?!

    Using a bird metaphor, this post discusses the importance of taking calculated risks to achieve goals, as well as the costs associated with risk aversion. The lessons offered are both timeless and uniquely relevant to the adoption of social and digital technologies. Additional lessons are welcome. (September 25, 2013)

  • Hiring Social Media Experts: Guidance for (Rookie) Buyers

    Hiring Social Media Experts: Guidance for (Rookie) Buyers

    Most people would agree that hiring social media experts – whether you’re looking for a consultant or to fill an in-house role – is a dicey proposition, especially for buyers who aren’t very digitally sophisticated themselves. This post provides general guidance for organizations looking to hire consultants, contractors, and/or employees to lead and help with…

  • Social Media Experts: Why Organizations Need Them

    Social Media Experts: Why Organizations Need Them

    Many people are critical of the notion of social media experts, falsely claiming they don’t exist – and by extension implying they aren’t necessary. These criticisms, combined with the pervasiveness, low cost, and relative ease of use of social technologies, lead many people to assume (also falsely) that DIY and “give it to the intern”…

  • The Social Media ROI Challenge: Are We Making Progress?

    The Social Media ROI Challenge: Are We Making Progress?

    This post addresses the social media ROI (return on investment) question, focusing in particular on whether we’re making progress in terms of the challenges put forth by organizational leaders and other experienced professionals who have been resisting increased digital engagement. Playing off the ROI acronym, it provides alternatives for interpreting the ROI argument. It then…