Twitter for Business: 21+ Tips
Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t know if they are. I recently led a webinar hosted by University of Virginia (UVa) Alumni Career Services that helped these Tweeters and more by sharing 21 best practice suggestions for using Twitter for business. (October 23, 2013)
Author: Courtney Hunt
Twitter for Business: The Webinar
On October 18, 2013 I led a webinar for UVa Alumni Career Services that offered 21+ tips for using Twitter for business. The webinar was open to everyone, not just UVa graduates. Here’s the official description:
Many people still don’t “get” Twitter – especially from a professional perspective – or are uncertain whether there is any value in using it. Many others have set up an account but feel overwhelmed and/or unsure about how to maximize the potential benefits. Still others think they’re using it properly but really don’t know if they are. This webinar will help these Tweeters and more by sharing 21 best practice suggestions for using Twitter for business, including:
– Leveraging Twitter for career management, business development, job search, etc.
– Account/profile set up – Determining who to follow (and unfollow)
– Building Twitter engagement into your daily routine
– Using the right language and other conventions
– Using hashtags appropriately
– Striking appropriate balances between quantity/quality, personal/professional, and private/public
At the end of the session everyone will be better able to tweet without looking like a twit!
Even though Twitter the company is about to become public, it’s still a big mystery to many folks. The response we got to this webinar certainly reinforced that. Almost 800 people registered, nearly 200 participated live, and the chat channel was very lively with both questions and comments.
The webinar was recorded for those who weren’t able to attend live (both audio and video – a first for me), and the recorded session is available to everyone. It can be accessed here, in one of three formats, or via the event page on the UVA Alumni Career Services website. If you have trouble viewing and/or hearing the recording, please send an email to email@example.com.
Note: It may take a while for all the content to render, so please be patient and give it some time before assuming it’s not working.
Correction: I listened to the first 30 minutes of the session and need to clarify one thing: Twitter currently has about 200 million accounts (I accidentally said 2 million – oops!) Please let me know if there’s another place where I may have misspoken.
I thoroughly enjoyed the experience and am glad it was so helpful to folks. Many thanks to Mary Ann Stumbaugh for inviting me to share my expertise and for facilitating the event. I look forward to our next collaboration in 2014.
Twitter for Business: The Slide Deck*
Note on Slide 8: Twitter recently changed their About page, and this language is no longer there. Because they used to promote these ideas, and because they are still valid, I’ve left the slide in this deck. Twitter has made some other changes in strategic direction that I don’t believe are necessarily in their long-term best interests. Click here for my thoughts on them.
Twitter for Business: SMART Resources
I have written a number of Twitter for Business guides over the past few years, most of which are targeted to people who are just getting started with the platform. I have updated these guides and moved them from our old blog/website to the Denovati SMART Blog and Denovati SMART Resources. You can search this site using the term Twitter to access them.
Help Us Help You!
We’re developing a series of web-based courses to help professionals maximize their success in the Digital Era. These Denovati SMART Courses will be targeted to people at all career stages, in organizations of all types and sizes, in all industries. They will enhance people’s knowledge of Digital Era realities and increase their skills at leveraging social platforms and tools to communicate more efficiently and effectively to achieve their goals and objectives.
To guide our development and delivery efforts, we are soliciting additional feedback about our initial offerings. Click here to learn more and access a short survey.
We will continue to update and move SMART Blog posts and SMART resources from our old SMinOrgs platforms and channels to the corresponding Denovati sites, in addition to creating and sharing new content like this post. Subscribe to the blog to be notified whenever new material has been added.